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What is Facebook?

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What is Facebook?

  1. 1. What is facebook? Facebook is a social network - it allows you to and invite people in to talk to and share create a profile, connect with friends, send information with. messages, share photos and play games. It’s the biggest network of its type in the world, Facebook has a simple way for you to share with hundreds of millions of active users. links with people, which is by liking them - which you do by simply clicking a button that says ‘Like’ on it. It could be an update someone has published, or a photo maybe. Facebook Like buttons also appear on web pages outside Facebook - so people can share pages they find interesting with their friends. Platform Organisations as well as individuals can have As well as being a social network, Facebook is a presence in Facebook too, by creating also a platform for developers to create ‘pages’. These can also be used for individuals programs to run within it. Often these as a persona other than their personal one. applications are games, and there is a huge So, if you wanted a presence in Facebook for industry making new games for Facebook work, other than the one you use to talk to users to play. There are other applications your real friends, making a page for yourself though, and these apps are often a nice way to might be a good idea! get messages across in an engaging way. If you want to create a page for your Facebook sometimes gets criticised over organisation, you can do so even if you aren’t privacy issues. It’s basically set up to already logged in with your personal profile. encourage people to share a lot of information Just click the link on the home page that says publicly. If you don’t want to do that, then make “Create a Page for a celebrity, band or sure you take the time to go through the business” - don’t worry if you are none of those privacy settings, and lock things down to make things, there are other options! it work for you. Branding Make sure you get the naming and branding of your page right, so people will want to engage with it. If your organisation is part of a sector that is considered a bit stuffy or dull, it might be a good idea not to emphasise it. Pick a name for your page so that people won’t feel You can find out how many people use ashamed to be associated with it! Facebook in your area really easily - just start the process to create an advert - but don’t feel As a social network, Facebook offers you the need to finish it! You can really interrogate various ways to get in touch with people. You the demographics, by choosing age ranges, can send people email-like messages, or chat interests - even going as far as finding out how live with them in a manner similar to instant many people support a certain football team messaging. Alternatively, you can join and within a geographic area! create groups along interest or location lines, This quick guide was put together by Kind of Digital. We provide strategic advice, training and technical development to help organisations open up and make the most of the web - including social media tools like Facebook! Find out more at kindofdigital.com or follow us on Twitter - @kindofdigital Published under creative commons - feel free to redistribute and edit, but not for commercial gain.

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