Brand Rex - A Carbon Neutral Comapny

1. Brand-Rex and the environment

2. Brand-Rex achieves How we achieved Carbon Neutrality.
Carbon Neutrality
Measuring our footprint Commitment
Brand-Rex is proud to confirm that our global organisational
Working with the market-leading adviser Brand-Rex is fully committed to our
and operational activities have achieved Carbon Neutral
on energy and emissions reduction: reducing Carbon related emissions
Status in accordance to PAS2060 - a new carbon neutrality
CAMCO Edinburgh Centre for Carbon
standard launched by the British Standards Institute (BSI),
Management, we have measured Our target is to reduce our emissions by
developed with input from government, public and the
the Brand-Rex organisational carbon 20% by 2015. For our full declaration of
private sector.
footprint in line with ISO14064, which commitment, please visit www.brand-
includes the compulsory Scope 1 and rex.com/environment/commitment
2 emissions, but we have also included
This is aimed to keep us ahead of the
voluntary scope 3 emissions.
government targets to reduce Carbon
Our footprint measurement includes all Emission by 34% vs 1990 baseline by
our operational based emissions relating 2020. http://tinyurl.com/3s6trf6
to energy use, company vehicles,
For further details on the full scope
product and mail deliveries and waste
and details of the Company Carbon
as well as our Global organisation
A Corporate Responsibility emissions including global office
Footprint, visit www.brand-rex.com/
environment
energy use, travel, accommodation and
Sustainable future delivering products to our customers.
We are committed to reducing our impact on the environment Using 2009 as our Baseline year, the
by utilising sustainable energy sources and materials. Brand-Rex Carbon Footprint is 10,172
Tonnes or C02e or 47 grams per metre
Helping you make a difference
of cable manufactured. For the full
report visit: www.brand-rex.com/
Everyone is becoming more aware of climate change, but
environment/carbonfootprint
only those who act to reduce their impact can make a
difference. Here at Brand-Rex, we are playing our part in
making that difference. By choosing to work with us, we
can also help you take a step towards a greener future.
Supporting your needs
Consumer demand for green products and environmentally
aware companies is increasing rapidly. Brand-Rex will
support your business needs through our environmental
strategy and work beside you every step of the way.
Transparency
The steps we have taken to become Carbon Neutral are
measured against the latest environmental standards and
our documents are publically available. To read more -
please visit www.brand-rex.com/environment

3. Investment in Carbon Neutrality
Brand-Rex has invested in Carbon neutrality programmes to reduce our footprint.
The Brand-Rex Carbon Footprint for 2010 is 10,031 Tonnes or C02e or 41 grams
per metre of cable manufactured. For the full report visit www.brand-rex.com/
environment/carbonfootprint
What do we mean Put simply, every kilometre of cable produced in 2010 was manufactured 13%
by Carbon? more environmentally efficient than in 2009, without this commitment our
The Basics:
carbon demand would have been 11,361 Tonnes of C02e.
• Carbon reduction is not all about one
material. It relates to greenhouse gases
(GHG) emissions. Brand-Rex Initiatives:
Oil Heating with energy gas
• The term ‘Carbon’ covers a range
of GHG’s: Carbon Dioxide (C02); • Fuel oil to gas created 17% reduction on emissions
Methane (CH4), Nitrous Oxide compared to previous year.
(N2O), Hydrofluorcarbons (HFC’s);
HydroChlorofluorocarbons (HCFC’s); • Modern, efficient heating system allowing more
Perfluorocarbons (PFC’s) and Sulphur control over time and temperature. This creates a
Hexafluoride (SF6) to cover the majority. more balanced workplace temperature and excludes
the need for fuel oil transport and storage - further
• Each of these materials can react with protecting our local environment.
the atmosphere in different ways, and
some have a more damaging effect
than others. In order for us to relate to Logistics & Administration
a single figure, a factor called Global
• Paperless invoicing and purchase orders: Sending
Warming Potential (GWP) is used to
and receiving invoices in electronic PDF format
Brand-Rex Initiatives:
normalise the measurement.
massively reduced our delivery requirements for Lighting Panels
• For example Methane’s GWP is 25, so mail creating a 65% reduction on emissions
it is 25 times more harmful than C02. relating to deliveries. • Introducing and replacing roof lights in our
We use this factor to produce a carbon manufacturing plant allowing us to put large areas
• Less air transport: By opting for the more sustainable under automatic light switching. This saves energy
footprint result in units of “C02e”. The
method of transportation by sea, we have been able but also creates a better working environment for
‘e’ is for ‘equivalent’, which builds in the
to reduce our emissions caused by air freight by 18%. our staff.
greenhouse gases, their GWP and allows
a common unit in measurement.

4. Giving Back – Offset Programmes:
Carbon Offsetting
Carbon offsetting allows firms to demonstrate Methane Capture from Landfill, Valparaiso Region, Chile
an immediate commitment to environmental
sustainability. By utilising this type of 34% of the world’s copper is mined in Chile
financial commitment and investment,
This project captures and destroys methane gas - a powerful
Brand-Rex can contribute to emissions
greenhouse gas. The methane is collected from two large landfills in
reduction projects in developing countries
central Chile and flared to prevent its release into the atmosphere,
which in turn can help to improve livelihoods
producing significant emission reductions. Currently, most landfill
overseas and provides an opportunity to
gas in Chile is released into the atmosphere without any treatment
engage staff and customers.
or control. This project showcases methane capture technology and
For all the carbon emissions created by the great emission reductions that can be achieved with it, with no
Brand-Rex, we have invested in programmes negative impact on the environment.
to absorb the same amount and balance
For 2011 the figures, thus being Carbon Neutral. Our
heavily researched programmes aim to give
For 2011, we have even more initiatives underway back to geographical areas that relate to our Keban Small Hydropower Project, Elazig Province, Turkey
to drive this figure down towards our targets. consumption. Additionally, as a technology
A large proportion of copper for cable manufacture is purified
company, we are interested in those projects
• Sub-metering allows constant monitoring of and converted into copper rod within this region.
that are using good technology as their
our manufacturing processes and administration
basis for re-generation and projects that This renewable energy project uses small-scale hydropower to
centre. This ensures almost instant awareness to
are created using the Clean Development reduce greenhouse gas emissions by displacing electricity on
changes in our energy profile including gas and
Mechanism (CDM) (http://cdm.unfccc.int/ the grid produced by higher emission fossil fuel sources. This also
water consumption.
about/index.html to find out more) and to reduces ambient air pollution sources, such as sulphur and nitrous
an accredited standard i.e. Voluntary Gold dioxides associated with fossil fuel combustion.
• Continued investment in the latest LED lighting,
Standard (VGS), Voluntary Carbon Standard
capable of running at less than 10% energy
(VCS) (http://www.v-c-s.org/about.html),
consumption levels of standard lights and a
Climate, Community and Biodiversity
lifespan of more than 10yrs.
Standard (CBB) or Pan Vivo. Biomass Cogeneration, Sao Paolo, Brazil
• Product life cycle analysis to evaluate the CO2e
emissions related to our top running products Brand-Rex uses a large amount of materials, We like this programme because it helps to offset the operational
mainly copper, plastic and packaging, emissions generated by fossil fuels.
• Develop an environmental receipt for in developing the latest products.
customer orders Therefore, we have chosen to offset our The project reduces emissions by using woody biomass to displace
Carbon emissions into projects that replenish heavy fuel oil for heat and electricity production at a Brazilian
materials from source, helping to sustain pulp and paper mill, and also by avoiding methane generation
Renewables energy sources using innovative technologies from biomass waste products dumped in landfill. This could
designed with the environment in mind. additionally re-distribute the heavy fuel towards the plastics
We are constantly searching for new and sustainable industry, increasing the sustainability.
materials and methods of creating energy. Brand-Rex
remains committed to utilising renewable energy
sources and supporting the production of material
that has a positive effect of emission levels.

5. Our Global Environmental Brand-Rex Initiatives:
Objectives:
• Work within the PAS2060 framework to measure Environmentally Conscious Design
and reduce our relative emission year to year 10GPlus Zone Cable
• Minimise our carbon impact by investing in green Brand-Rex zone cable typically has a 25% less product Carbon footprint
technologies and energy efficiency at all our compared to traditional Datacentre cabling. Coupled with improved cabling
manufacturing and administration sites density and reduced dimensions, this improves the airflow around the cabling
and racks, helping to improve cooling and reduce energy consumption.
• Work with recognised and accredited agencies to
Reduced diameter fibre cables
offset the remaining carbon impacts by investing
in sustainable projects relevant to our business Not only does our next generation of fibre cable improve the density of fibre
activities. within an installation, these cables have an average reduction of 21% in the
product Carbon emissions.
• Design our products so that their environmental
impact during manufacture, use and disposal
is diminished.
• Use raw materials, water and energy efficiently in
order to diminish our effect on the environment. Product Packaging
305m box improvements
• Reduce emissions, waste and discharges from
Using modern, non-bleached Cardboard, a 13% reduction in the Carbon
our activities.
footprint of a box has been achieved. The cardboard has an improved packing
• Maintain high standards of safety at work for our density, to help reduce transportation.
employees and encourage sound attitudes toward
Optimising reels
the environment in our field of activities.
By moving from an 18” diameter reel to a 16” reel, we have improved the
• Cooperate with our suppliers, customers and other
packing on a pallet.
business partners to achieve higher environmental
standards. Instead of the 6 reels, we can now double this to 12 per pallet. This will allow
more products per delivery and reduce the number of HGV journeys and
• Work with our supply chain partners towards associated Carbon emissions required to deliver our products.
sustainable sourcing goals
• Remain alert to new opportunities enhancing
the environmental soundness of our products
and manufacturing methods beyond what is
Recycling
generally expected
At Brand-Rex, we recycled 6 times more material compared to our baseline year.
For further details please visit:
By segregating and recycling more, we reduced our waste to Landfill by 40%.
www.brand-rex.com/environment
We have recycling schemes for many materials, Including:
Copper, tin, aluminium, general metal, plastics , cardboard and paper
wood and Ink cartridges.

6. brand-rex head office
viewfield industrial estate
glenrothes, fife
KY6 2RS
united kingdom brand-rex milan
via giovanni da udine, 34
tel: +44 (0) 1592 772124 20156 milano
fax: +44 (0) 1592 775314 italy
tel: +39 02 3809 3711
brand-rex asia pacific
fax: +39 02 30412014
17/F prosperity centre
77-81 container port road
kwai chung brand-rex london
hong kong 72 cannon street
london
tel: +852 3620 2602 EC4N 6AE
fax: +852 3621 0018 united kingdom
tel: +44 (0) 207 489 7637
brand-rex central
fax: +44 (0) 207 113 2239
and eastern europe
tel: +420 222 363 657 brand-rex rome
via tirone, 11/13
00146 rome
brand-rex france italy
120, rue jean jaurès
tel:
92 300 levallois perret +39-06-45213409
fax:
france +39-06-45213301
tel: +33 (0) 1 70 98 78 25
fax: +33 (0) 1 70 98 78 36 brand-rex nordic
tel: +46 (0) 704 621950
brand-rex germany
bunsenstraße 5
D-51647 gummersbach brand-rex portugal
germany lagoas park edifício 8 – piso 0
2740-244 porto salvo
tel: +49 (0) 2261 814243 portugal
fax: +49 (0) 2261 814909
tel: +351 21 421 4133
fax: +351 21 421 4135
brand-rex IMEA
PO box 123908
M-3 mezzanine floor brand-rex spain
sheikha sana building avenida de la vega, 1
sheikh zayed road edificio 3. planta 2. oficina 11
al wasl, dubai 28108 alcobendas
united arab emirates madrid, spain
tel: 4 321 7525
+971 tel: +34 914 905 919
fax: 4 321 7535
+971 fax: +34 916 573 331
www.brand-rex.com marketing@brand-rex.com
The information contained in this document is valid and correct at the time of issue. However, we reserve the right to modify details without
notice in the light of subsequent Standard / Specification changes and ongoing technical developments. © Brand-Rex Limited 2011
Literature Ref : ENVIRONMENT/EN/1/0411