Using social media to curate and add context. Free tools and ideas.

1. Social Media Storytelling

2. We are at a similar stage with social media. Traditionally the journalist has been the mechanism to filter, organize and interpret information and deliver the news in ready-made packages. But the thousands of acts of journalism on social media make it impossible for an individual to identify the collective sum of knowledge contained in the micro-fragments. Instead, researchers are working to develop media systems that can process, analyze and contextualize the data. - Alfred Hermida

3. FROM STORYTELLERS TO CONDUITS

4. A shift in power It was just us. We’ve got to learn to work together. Then the public wanted in.

5. IT’S NOT JUST LINKS ANYMORE. FACEBOOK, TWITTER, FOURSQUARE….

6. Collaborative Storytelling

7. Facebook The Washington Post used status updates to tell a story instead of the classic narrative.

8. Facebook The Wall Street Journal started a page to track a father’s journey to find his family in Port-au-Prince

9. Andy Carvin’s Twitter He retweeted, asked for help and added context to what is happening in the Middle East.

10. Underheard in New York Gave prepaid cell phones to homeless and had them tweet.

11. Merge the platforms. Use aggregation to pull other streams into the story.

14. Crowds + Mapping Google Maps mashups Crowdmap

15. So when do we use this?

16. When news breaks Stop trying to be first Deal with information overload Get a better, bigger picture Example: The school board moves to remove an art class to tighten the budget. Use: Aggregation.

17. When people are angry Impassioned people talk Give them a soapbox A platform for movement Example: The arts students no longer have a class, and they’re going to throw a rally. Use: Livechats

18. When you’re confused If you’re confused, so are they Context, context, context Digestible explainers Example: The school board decides to discuss alternate funding for the arts, through a complicated grant process Use: Twitter, Facebook

19. Convincing your school it’s worth it

20. Personal Branding Students need to learn how to use social media for good They’re using it anyway

21. Distraction -> Tool Leverage the existing trend Tap into student’s worlds Follow the conversation Dispel myths, rumors quickly

22. @kimbuikbui@scpr.org