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Getting Mobile-Ready For Year End

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Mobile donations now make up a large percent of online donations, but how can your nonprofit capitalize on this important trend, especially as it relates to your crucial end-of-year fundraising efforts? Learn the most important tips and tools for your cause, including insights on:
- Why mobile presents a huge opportunity for any nonprofit
- Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
- Tips for maximizing mobile fundraising

Publicada em: Governo e ONGs
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Getting Mobile-Ready For Year End

  1. 1. Getting Mobile- Ready for Year-End Darian Rodriguez Heyman Darian@DarianHeyman.com
  2. 2. Who Is This Guy?
  3. 3. •  Why Mobile? •  Tips & Tools for Year-End Today’s Agenda
  4. 4. The Web is Going Mobile
  5. 5. Year-End Fundraising Starts NOW
  6. 6. •  30% of Giving Occurs in Dec. •  10% Occurs in the Last 3 Days! – Concentrated Noon-7pm Year-End Giving
  7. 7. Mobile Users Share Double
  8. 8. •  Fundraising: Capitalize on New Channels •  Advocacy: Mobilize the Masses •  Marketing: Amplify Your Voice •  Volunteer Recruitment & Management •  Program & Operational Efficiencies Mobile is Versatile
  9. 9. Planning for Success Mobile Matrix™ Staff Donors Volunteers Clients The Public Revenue Efficiency Communication Service Form Follows Function
  10. 10. •  Step One: Benchmark Current Traffic •  Step Two: Get Responsive – Home & Donate Pages Are Key •  Cross-Platform Integration is Key •  2013: US Smartphone Sales Tipped Mobile Websites
  11. 11. Get Responsive
  12. 12. Website vs. App
  13. 13. •  User Friendly & Simple •  Great for Events/Traffic •  “Friendraising” vs. Funds •  Minimum $5 - $10 Donations •  No Recurring Gifts •  30 – 90 Day Wait Text To Donate
  14. 14. INGREDIENTS FOR ORGANIZING Pick a Platform
  15. 15. •  Mobile Friendly •  Minimize Fields •  3-Click Rule Pick a Platform
  16. 16. Promote Recurring Giving
  17. 17. Socialize Giving
  18. 18. •  Test Email Campaigns – Subject, Image, Copy – 1% Each; Minimum 500/Group •  Preview Emails on Mobile –  Tues/Weds/Thurs 11am/2pm Email Fundraising
  19. 19. Infographics
  20. 20. •  Add Value to Searchers •  Remember the 2 Second Rule •  Donate Buttons: Top & Bottom •  K.I.S.S.: 1 Call to Action •  Be Generous with White Space •  Photos & Videos Rule (Beware Text) Mobile Impact 101
  21. 21. •  BIG Buttons: 30x30 Pixels •  Space Out Hyperlinks •  Google Analytics’ Mobile Perf. Report •  Leverage QR Codes at Events Mobile Impact 101
  22. 22. • Watch Mobile % of Traffic • Beware Conversion Rate Dips • High Bounce Rate = Slow Load Mobile Analytics
  23. 23. •  www.Fundraising123.org •  www.SparrowMobile.com •  www.BethKanter.org •  www.NPTechForGood.com •  Mobile for Good, Heather Mansfield •  www.Google.com/nonprofits •  www.letsalldogood.com RESOURCE REVIEW
  24. 24. Thank You! Darian@DarianHeyman.com (415) 637-5062

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