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Linkbuilding cwzgz mayo2012

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Ponencia de Miguel Pascual (@kicoes) en el Congreso web de Zaragoza 2012 sonbre linkbuilding y como conseguir enlaces.

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Linkbuilding cwzgz mayo2012

  1. 1. ¿Por qué lo llaman popularidad cuando quieren decir link building?
  2. 2. En contexto Ser o Rezar White SMO Linkbaiting Patrocinios Técnicas para Keyword conseguir enlaces researchProyecto Grey Copia Estructuraonline Marketing Black CompraOnline Contenidos SEO Hack Directorios Linkbuilding Volumen – Naturalidad – Trust Análisis de enlaces Herramientas Pre Penguin Valor de los enlaces Post Penguin
  3. 3. Volumen – Análisis de enlaces Naturalidad - Trust Linkbaiting PatrociniosLinkbuilding Técnicas para Grey Copia conseguir enlaces Compra Pre Penguin Valor de los Directorios enlaces Post Penguin
  4. 4. Un poco de historia
  5. 5. Todo cambia pero sigue igual El algoritmo de Google premia las Para ello webs populares con necesitamos mejores posiciones aparecer en Google y visitas.Queremos presentarnuestro producto en cuando buscanInternet nuestros servicios ¿Merece tu web aparecer antes que los resultados actuales y no lo está?
  6. 6. ¿Qué es popularidad?
  7. 7. ¿Qué es popularidad? Menciones de la marca incluso si no tienen enlace Búsquedas de Menciones (enlaces) nuestra marca o del en redes sociales dominio en googleEnlaces desde otras Enlaces ywebs referenciando Popularidad menciones de nuestros contenidos o en internet contenidos que nos referencian página principal
  8. 8. Algoritmos y otras hierbas
  9. 9. 1º Una campaña de link building consiste en “forzar” la popularidad que necesitamos.Se mire como se mire esto va en contra de las directivas para Webmasters de Google.
  10. 10. Queremos popularidad que responda a los criterios que usa Google para ordenar resultados y Anchor text Naturalidad otras marcas
  11. 11. Naturalidad
  12. 12. Naturalidad-frecuencia
  13. 13. Naturalidad-destino
  14. 14. Naturalidad-tipo Cada Web necesita un perfil de enlaces diferente.
  15. 15. Naturalidad-temática Si el enlace es útil para elvisitante de esa página no habrá problemas. Matt Cutts
  16. 16. Anchor text ¿Qué enlace es más natural que el que dice “pulsa aquí”?
  17. 17. Otras marcas Pero no lo hagas todo a la vez!!! <a title=“keyword” alt=“keyword” href=“http://midominio.es”><img src=“keyword.gif” title=“keyword” alt=“keyword”>keyword</a> <a href=“http://kico.es” title=“consultor seo guapo”>pulsa aquí</a>
  18. 18. Valor del enlace En la home del que sale en primera posición por la keyword.
  19. 19. AntigüedadLa antigüedad se consigue dejandopasar los años.Por lo tanto debemos conseguirenlaces que perduren en el tiempo.
  20. 20. EstrategiaIgual que no le sirve cualquier rueda a tu coche a tu web no le sirve cualquier estrategia de link building.
  21. 21. Táctica
  22. 22. Táctica Redes de Artícul Conversiónbookmarkin site o sobre g nuestro tema RedesSociales Otras herramientas de linkbuilding
  23. 23. Táctica Redes de Artícul Redbookmarkin o sobre de g nuestro sitios tema propia RedesSociales Conversión Otras site herramientas de linkbuilding
  24. 24. Cómo lo hago Si tu SEO te dice que necesitas enlaces escríbeme a comercial@interdigital.es
  25. 25. Ya hacetiempo que Google va avisando
  26. 26. Penguin & Link BuildingEl pingüino no me quiere
  27. 27. Antes depenguin Fuente: Guillermo Valls http://www.gvalls.com
  28. 28. Fuente: Guillermo Valls http://www.gvalls.com
  29. 29. Y los pingüinossalieron a pasear!
  30. 30. Fuente: Guillermo Valls http://www.gvalls.com
  31. 31. Anatomía de Google Penguin
  32. 32. Redes de enlacesSe han castigado lasredes de enlaces debaja calidad creadas solo para generar enlaces.
  33. 33. Calidad de enlace El pingüino quiere calidad.Es capaz de identificarlas granjas de enlaces. Salientes/contenido
  34. 34. Diversidad anchor-text Al pingüino no le parece normal que todos tus enlaces tengan el mismoanchor. Y menos si es una keyword por laque las pujas en ppc son altas.
  35. 35. Páginas de destinoTodos enlaces a la home no es algonatural, diversifica las páginas de destino.
  36. 36. Sobre optimización No te pases deoptimizar una webpara determinadaskeywords, escribe para humanos no para Google.
  37. 37. ¿Cómo me libro del Keywords por páginapingüino? Anchors anti-penguin Aumenta las Más infovariaciones de keyword Click aquí por cada página Leer más www.dominio.com dominio.com Marca - branding Enlaces de calidad Haz Branding Modifica tu perfil de Mueve tu marca por lasenlaces consiguiendo redes sociales, fansaquellos que te faltan. facebook, google plus, twitter…
  38. 38. Muchas gracias Soy Miguel Pascual, responsable del departamento de servicios de marketing online en Interdigital. Mi empresa http://www.interdigital.es Mi blog personal http://kico.es Me puedes “seguir” por twitter en @kicoes
  39. 39. •¿SEOS HA COMIDO LA LENGUAEL GATO?¡PREGUNTAD MALDITOS! ,¡PREGUNTAD !

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