An overview of selling real estate with First Weber Group. Real Estate is an exciting career where you are like your own boss. There is also unlimited earning potential.

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Welcome to a Career in Real Estate with First Weber Group
About First Weber Group
Mission and Values
Marketplace
Office Locations
Foundation
Your next career
Advantages to a career in real estate
Characteristics & responsibilities of a good REALTOR
Getting your license
Costs of getting started
First Weber’s many support systems
On Demand Training
Technology training
Marketing - Front Runner Multi-Media
Marketing - Internet/New Media
Ancillary Services
Support System summary
Our People
Management
What our agents say

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Our Core Values
Clients/Customers
First Weber Group is proud of its reputation. We are committed to provide real estate services in a professional, compe-
tent, and ethical manner while exceeding the expectations of the real estate consuming public.
Company
We are team oriented, perform all tasks and responsibilities with pride, and have a strong belief in company loyalty. First
Weber Group provides and encourages individual growth, consistently developing technology, training and systems.
Ourselves
Personal integrity is a must. Seek personal growth and success by taking advantage of educational opportunities.
Other Realtors®
We cooperate with other professionals to uphold our reputation which exceeds industry standards.
The Golden Rule is lived daily.
Real Estate Industry
We firmly believe in the real estate industry and the services we provide. It is important to volunteer within industry
groups because it strengthens the profession.
Community Involvement
We are part of the community in which we live. We, by the nature of our business, sell "Quality of Life."
Our Mission Statement
To maintain highly respectable real estate offices where our customers receive consistently
superior service. We will maintain an atmosphere where highly motivated sales people will
feel challenged, supported and grow both personally and professionally.

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We are pleased to announce that we have been chosen as a 2014 recipient for the
prestigious “Top Work Places” given by the Milwaukee Journal Sentinel, under
the category “Midsize Companies” .
On behalf of Chuck, Kevin, Roger and myself we thank you for your support
and know it is because of all of you that we are a great Company!
Tammy Maddente
Executive Vice President
First Weber Group Southeast Wisconsin

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Market Dominance throughout Wisconsin

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#1 Independent Broker in Wisconsin

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Work with the company that gives back to the community
Since 2006, the Foundation has committed to giving $1,000,000

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1. STATE REQUIREMENTS
• Pre-licensing - 72 hours
• Exam Passing Grade
2. COSTS OF GETTING STARTED
• School
• Exam and License Fees
• Board Dues
• MLS Fees
• E&O
• Personal
3. HOW SALESPEOPLE ARE PAID
• Commissions
• Co-Broke
• Expenses
4. HOW SALES PEOPLE EARN A LIVING IN REAL ESTATE
• Floor Time
• FSBOs
• Expireds
• Open Houses
• Sphere of Influence
• Farming (Geographical Prospecting)
5. FIFTY PERCENT OF PEOPLE WHO START IN REAL ESTATE
FAIL IN THE FIRST YEAR IF NOT PROPERLY TRAINED
6. BE PREPARED FOR ANYTHING
• Service Industry
• Time Management
• It’s Your Business
• Real Estate is the Best Paying Working Job -
The Worst Paying Non-Working Job
7. INCOME POTENTIAL
8. CAREER FOR A LIFETIME
Getting Started in a Real Estate Career

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The Advantages to a Real Estate Career
with First Weber Group are Numerous
• Unlimited income potential
• Flexible hours
• You are your own CEO
• Set your own schedule
• Meet a wide variety of people
• Job Satisfaction
• Varied activities
• Help people obtain their goals
• Mobility, independence
Characteristics
High self esteem
Enjoy people
Positive attitude
Persistence
Team oriented
Flexible
Personal responsibility
Independent
Goal oriented
Self motivation/Ambition
Ethical
Professional
Good communication
Financially solvent
Responsibilities
Knowledge of the market
Continuing education
Meeting attendance
Floor time
Business plan
Use technology available to you
Know policies & procedures
Maintain license
Supervise your listings
Communicate with sellers
Cover your business
Be accountable
Maintain code of ethics
Attain advanced education
Tasks
Prepare Competitive Market Analysis (CMA)
Prepare Listing Presentations
Qualify buyers
Preview & Show properties
Write offers
Hold open houses
Present & Negotiate offers
Complete paperwork
Set appointments
Prospect & Follow-up
Market self & listings
Network
A Successful REALTOR profile:

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First Weber offers several ways to get your
real estate license.
Which option fits your learning style best?
The state of Wisconsin Department of Regulation & Licensing requires that all real estate sales peo-
ple be licensed. 72 hours of education must be completed prior to taking the licensing exam. With
First Weber Group, there are several ways to accomplish this requirement. You can choose which
one suits you best.
Class Option #2 Online Self Study Program with
book/materials
Includes a comprehensive course book supported by
online interactive reviews of the course content. Books
and instructions will be shipped upon registering for the
course. First Weber will register you at a reduced fee.
Class Option #3 Online On Demand Program
Complete on your own schedule. There is no waiting for
materials to be shipped; students can start the course
immediately and print your materials. First Weber will
register you at a reduced fee.
Class Option #1 Full classroom program
We also provide the ability to obtain live instruction in a classroom setting.

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Expenses Involved with Becoming a Realtor®
( Costs subject to change. Approximate costs as of March 2013.)
STEP 1. TO BECOME A LICENSED SALESPERSON
• State required license training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$175.00 and up
• Exam Fee (includes both State and National) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$69.00
• Original License . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75.00
STEP 2. TO BECOME A REALTOR®
• Board of Realtors®
Membership Application Fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50.00 - $275.00 (approx.)
(Varies by local board)
• Yearly Dues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$250.00/$750.00 (approx.)
(Varies by boards/prorated depending on date of application - Includes National, State, Local)
• Multiple Listing Service User Fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30.00 monthly
STEP 3. TO BECOME A FIRST WEBER SALES ASSOCIATE
Start-Up Package:
• First Weber Training Academy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE
• Business Cards - 500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE
• Announcement post cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE
• Online Contract Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE
• Listing Presentation Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE
• Use of all Resource Materials, Tape Library, etc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE
Start Up Costs:
• Liability Sharing Protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$340.00 annually
(Prorated depending upon date of affiliation)
• Open House, Tent Signs and Flags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$40.00 and up
• Real Estate Master IIIx Calculator (recommended - optional) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$45.00
• Technology Fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65.00/month

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First Weber Training Academy and Opportunities
New Agent Training by On-Demand:
First Weber has the most comprehensive real estate training pro-
gram in Wisconsin and it is all on-demand so you can study at
your own pace and watch as many times as you like, whenever
you want.
Video training from nationally known real estate trainers and speakers are
at your fingertips.
Advanced Training:
Designation Training
First Weber supports its sales agents in obtaining advanced real estate designations, providing some designation classes
and discounts on others including topics such as ABR, Short Sales, Green, Commercial, etc.
Continuing Education
First Weber Group offers state required CE to our agents to satisfy the requirement for license renewal.
Technology Training
On-demand video technology training is available for all First Weber agents focusing on First Weber's company sup-
ported computer programs and software.
Some of the technology training videos include:
Intro to Network & Email Contact Management
E-Newsletter/e-cards Document Management
Closing Worksheet Comparative Market Analysis
Office Sales Meetings
Focus on product information, legal updates, sales techniques, marketing ideas and motivation. Priceless, and free!
First Weber Annual Retreat:
The annual retreat is held in the Wisconsin Dells.. The retreat provides a day of nationally recognized trainers and
speakers, and networking opportunities with other First Weber agents across the state

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First Weber’s Technology gives our sales associates
all they need to succeed!
• High speed internet connection in all offices
• E-mail and voice mail access, and call capture text notification off yard signs
• Computers, color printers and scanners in all offices
• Company - wide computer network
• “Main Street” internet based, one stop, agent-centric technology solution
- Computerized, customized CMAs
- Automatic appointment setting
- Agent websites, just pick a style
- Personalized email marketing
- Listing activity reports
- Contact management
- Document management
- More paperless systems
• In-house technical support and on-site lab
training
• Full time call center handling web leads for
fast response to internet leads
• Intranet - Web based company resource center including new listing hot sheet which shows you company new listings
before they hit MLS; on-demand training videos, buy-sell shop and more
• Client Follow-up program
• Exclusive Front Runner Multi Media system providing a complete marketing program
for each First Weber listing, automatically

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The incredible Main Street Pro app for iPhone and iPad will
transform your business with its efficiencies.
• GPS map based search for listings of any status
• Interactive CMA with graphs and statistics syncs back into Main Street
• Access documents, complete, sign
• Contact modules enables you to access Main Street contacts on the go
• Open House survey and automatic thank you to attendees
• Showings: View upcoming showings, add, confirm or cancel from the app

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Exclusive Marketing program for every agent, every listing

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Company Web Site
Our sophisticated Internet site is dynamic, informative, updated daily and a great lead
generator. We feature listings from 5 MLS systems all across the state. Typical web traf-
fic is more than 4 million visits and more than 40 million page views annually.
Mobile website m.firstweber.com
More Internet /New Media Marketing
Agent Web Sites
Select your own web site from several styles available. Turn up your volume with:
• All participating MLS listings searchable on your site with your contact
• Spend your time selling real estate, not updating your web site.
• Virtually no maintenance is required of you!
E-Newsletters, E-Cards & E-Card automatic plans for a year of contacts
Send a professionally designed newsletter and e cards, personalized with your information, to
your contacts. These services are at no charge to the agent for great exposure.
IPhone, IPad and Android applications
Making it easy for customers & clients to access firstweber.com on mobile devices.
Online Orange Post Magazine
All listings included in regionalized online magazines and link to listing detail on firstwe-
ber.com
JsOnline.com
We send all listings and all open houses to jsonline for extra local exposure on the Journal
Sentinel website

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Ancillary Services to support your business,
customers and clients
Relocation Division
- Our Relocation Department was the first in Wisconsin to be awarded the Relo Quality
Certification award.
- Member of Leading Real Estate Companies of the World - the largest network of inde-
pendent brokers nationwide
- Luxury Portfolio marketing for homes over $750,000 as members of Leading RE
Our Relocation Department can provide numerous opportunities for business.
- Incoming transferee business
- Outgoing Referrals
- In state referrals
Concierge Desk
The First Weber Concierge Desk is designed to be a free service to assist home buyers and
sellers locate quality, pre-screened vendors that provide home related services. The
Concierge Desk is a trusted friend for good advice when it comes to home maintenance,
repairs and remodeling.
Priority Title Corporation
Benefit from our in-house title and closing company: High quality services and dedicated
attention to First Weber Group closing files.
Mortgage Partner
First Weber has a preferred vendor relationship locally and you can easily refer your buyers to
a trusted mortgage lender.

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BUSINESS RESOURCES
• GMAR Board of Directors representation
• MLS Director participation
• State WRA participation by management
• Concierge Services
• Private desk and phone
• Long distance business telephone calls
• Voice mail, Mongo Fax to email
• Photocopies
• Color data sheets
• Business stationary, envelopes and note cards
• Fed Ex for business use
• Legal assistance
• In-house Title Company
• Relocation Department
• Liability Sharing plan
• Extensive Home Warranty plan
• Weekend and night managerial support
• Marketing Department
• Intra-office courier
• Non-competing management team with over 400 years
combined real estate experience
Summary of First Weber’s Support Package
TECHNOLOGY
• Computers, scanners and color printers in all offices
• Firstweber.com e-mail address
• T1 lines at your desk available
• Hands on technology training classes
• Sophisticated internet site to bring you leads
• Personal agent web site
• Main Street in-house system
• Front Runner Multi- Media marketing done automati-
cally for each First Weber listing
INCOME OPPORTUNITIES
• Floor time available
• Commission payout of up to 80%
• Commission checks 1-2 days after closing; no hold-
backs or “golden handcuffs”
• Relocation referrals
• 24 hour access and use of all offices to suit your
business schedule
TRAINING
• Advanced training with on-demand video
• Numerous licensing options to choose from
• Contract Manual
• Audio/Video/Book Library
• Office meeting small group training
• State required Continuing Education at a
reduced cost
MARKETING TOOLS
• Color CMA books, buyer books
• Power Point presentations
• Just Listed/Sold mailers
• 24 hour call capture/info system on yard signs
• Shared advertising costs
• Front Runner multi-media marketing on all listings
• Personalized client follow-up program
• Ecard & ENewsletter plans
• Main Street “Promote this listing” tools
• Listing syndication to major national web portals
• Online Orange post listing exposure at no charge
• Firstweber.com
• Personal website

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About
FirstWeber
What some of our agents say about First Weber
“After 19 years in the business, both at traditional and 100%
concept companies, I realize the value in having a very strong
agent support staff. This support has brought me more busi-
ness and improved my bottom line.”
LynnK.
“Moving into real estate sales from the business sector, I knew
how important management support was going to be for my
success. It has far exceeded my expectations.”
SamP.
“With 3 kids at home, I needed to get going fast. Every agent
in my office was helpful, and my manager was professional and
cared about me being successful. I utilized First Weber’s mar-
keting tools and now I have a very successful career.”
Jeff Z.
“I started my first two years with this company then moved
to a 100% company. I felt so isolated, had no networking
opportunities and no updated training or education. Not to
mention that my bottom line was not good with all my
expenses. I moved back to this company and I have a new
appreciation for all they offer: the training, teamwork, awe-
some technology and marketing tools give me more time to do
the things that make me money.”
SherryK.
“Why First Weber? Because it is important for me to be
aligned with an industry leader with a good reputation
and a high degree of ethics; whose management style
supports its agents through professional training, out-
standing marketing, branding and a hunger to grow. its
business the right way: through hard, honest work and
exceptional service. The fact that their commission scale
is one of the best in the market doesn’t hurt either..”
Cindy F.
“After 16 successful years in real estate sales and having
worked for 2-3 different real estate firms, I can now
safely say... I work for a great company in a great office.
We work hard. We share. We laugh. We back each
other up. We have revery resource at our fingertips. Our
company and our office has loads of energy and is for-
ward thinking. First Weber Group has a very proactive
commission schedule and great advertising, marketing
resources and technology. Our managers are truly avail-
able on their cell 24/7 and the owners have great com-
munity involvement and an ‘open door’ policy. First
Weber Group is a dynamic leading edge firm who strives
to do what is best for our clients and their agents. In a
changing market, you need the best! Check us out!
What are you waiting for?”
Kelly S.

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Supportive Management
We are proud to provide the highest level of management support possible to our sales associates.
Our management team boasts over 300 years of combined real estate experience! Meet our Sales Managers:
Brookfield Office
Leo Fitzgerald, General Sales Manager
Jim Romanowich, Sales Manager
17345 W. Bluemound Road, Brookfield
(262) 782-3110
Lake Country Office
Roger Rushman, Executive Vice President
& General Sales Manager
Mark Guirlinger, Assistant Manager
2750 -A Golf Road, Delafield
(262) 646-6800
Menomonee Falls Office
Rick Lentz, General Sales Manager
Susan Hart, Sales Manager
N80 W14808 Appleton Avenue, Menomonee Falls
(262) 251-7200
Metro South Office
Mike Korol, General Sales Manager
Patti Jastroch, Sales Manager
10521 W. Layton Ave., Greenfield, WI
(414) 543-7800
North Shore Office
Suzanne Head, General Sales Manager
Bob Haglund, Sales Manager
4650 N. Port Washington Road, Milwaukee
(414) 962-3000
Mequon Office
Jeff Berg, General Sales Manager
1500 W. Mequon Road, Mequon
(262) 241-3300
Waukesha Office
Bob Larson, General Sales Manager
1507 E. Sunset Drive, Waukesha
(262) 544-8560
West Bend Office
Terri Fredrich, General Sales Manager
Joel Bartley, Sales Manager
1720 Clarence Ct, West Bend
(262) 335-6280 or (262) 252-3133
Racine Office
John Crimmings, Vice President &
General Sales Manager
James Bolm, Vice President
1100 N. Main St, Racine
(262) 637-9801