The use of images has greatly increased in the world of social media. Why are they so powerful and how can you best use them for your purposes? conceptbakery is trying to shed some light into the conversation...

1. BRANDED
!
VISUAL !
CONTENT!
THEOREM
an unscientific analysis
by the unscientists at

2. whopping numbers
3,000 pictures
uploaded every second,
+250 million daily
1.2 million photos per second.
There is well over
80 million
100 billion
4.5 million
of photos on FB,
registered users
photos daily,
+100 photos per user.
sharing
hosted
4 billion photos
+100 billion

3. massive increase in photos
10%
of all pictures taken by all humankind
were shot in the last 12 months

4. understanding “eye candy”
“studies suggest
that cute images stimulate
the same pleasure centers of
the brain aroused by sex,
Is your picture cute?
a good meal or psychoactive
drugs like cocaine”
You’re playing with

5. pictures are distractive
The brain’s right hemisphere of
image processing, feeling, and
excitation dominates the left
hemisphere’s efforts to decode
text and then to engage in
rational thinking.

6. what does it mean?
A web stream
of kittens got
10 million views
within 24 hours
Our world is obviously
hooked on kittens

7. Why are pictures
more powerful than
words?

8. Pictures tell stories faster
than words

9. Pictures are more compelling
than words

10. Pictures are easier to remember and understand
than words

11. Pictures evoke emotions better than words

12. Pictures are universal

13. Pictures are powerful symbols
but not communicators

14. words or pictures?
Words and images combined
are ! Long copy outsells short
copy: the right amount
5X more ! of copy and right photo!
doubles previous result.
memorable ! --- David Ogilvy
than words alone

15. general rules
Make it stick!
One main idea per picture

16. general rules
Make it simple!
Stick to the 3 second rule: !
If people won’t get your
message by then, you’ll lose
them.

17. general rules
Make it emotional!
Appeal to emotions and
people will remember
longer

18. A picture says more
than 1,000 words:
there are more
nuances in a picture
than in a quote.
What comes first: quote or image?

19. our suggestion
Find a memorable
image and let the
words come to you

20. our suggestion
FUNNY CAPTION
Sometimes you just don’t need one

21. what if the words are off?
ONE WAY!
ONE WAY!

22. what if the words are off?
Your text can
support your !
visual message…
Pigs

23. what if the words are off?
… or be !
a “mismatch.”
Bacon

24. ?

25. ?
Well, It depends…

26. congruence
pleasing
all
feel-good
+
good
supportive

27. congruence
lame
all
a.k.a.
annoying
bad
too promotional

28. incongruence
smile
odd
+
all
+
positive
good
funny
association

29. incongruence
odd
all
+
I incomprehensible
bad
too weird

30. congruence strategies
It’s all about selling !
the dream and
bridging the gap
Have a vision !
of the life your customer tries
to live and portray that life
through images

31. incongruence strategies
Don’t forget:
people will see
the image first.
There is an
expectation.
Surprise them !
Exceed it
But don’t mess with them

32. Can’t find
a great caption?

33. let the people speak!
CROWDSOURCING:
Let them come up
with the caption and
become part of the
success story.

34. or not…
It can go wrong!
Know your trolls
and make sure
they play nice!
It usually happens !
to high profile brands !
with a large audience, !
not to smaller businesses
with a supportive !
fan base.

35. focus on key visuals
K!
OO ion!
L
tract
is
A d

36. focus on key visuals
Digital effects
rainbow colors
flash intros !
pop-ups
sliding carousels
“click here” buttons
often only distract !
the viewer

37. focus on key visuals
Digital effects
rainbow colors
flash intros !
pop-ups
sliding carousels
“click here” buttons
often only distract !
the viewer
Don't add more visual vomit to this pool

38. where should you share?

39. where should you share?
Meet your target audience on their turf. 50 clicks at the right
place are worth more than 5,000 clicks at the wrong one.

40. in conclusion
Stunning visuals are
eye candy
for the masses!

41. in conclusion
Stunning visuals are
eye candy
for the masses!
So let’s all do it! Easy!

42. in conclusion
Nope. It’s actually really hard.
You'll have to stick out of
300 million photos
per day!

43. you wanna go for it?
Then bring it on!
We can help!

44. sources
http://blog.kissmetrics.com/shocking-truth-about-graphics/
http://www.socialmediaexaminer.com/facebook-marketing-mistakes/
http://www.wnd.com/2002/06/14178/
http://www.huliq.com/10282/cute-baby-animals-and-babies-trigger-pleasure-human-brain-thats-
addicting
http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
http://wiki.answers.com/Q/How_many_pictures_are_uploaded_onto_facebook_every_second
http://mashable.com/2012/07/26/instagram-80-million/
http://www.slideshare.net/gapingvoid/gapingvoid-effective-visual-strategies-13968978