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Webit Congress: Telco's as an active OTT Player

Telco's are facing a fierce attack from OTT players. They assumed that ignoring them would solve the problem but it's getting more complicated!

These slides include a formula for Telco's on how they can play the OTT game actively and what to expect at the end of the game.

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Webit Congress: Telco's as an active OTT Player

  1. 1. Telcos as an active player in the OTT game! Mohamad Khawaja Startappz, CEO
  2. 2. The new basis of Competition in Mobile
  3. 3. It is a different game! “We run the App Store just a little over breakeven!” --Apple CFO, Q1-2012
  4. 4. The Traditional All-in-one Telco!
  5. 5. OTT: Competition for Control
  6. 6. OTT vs. Telcos: Asymmetrical competition
  7. 7. The real cost of doing nothing!
  8. 8. The “Lean” Telco
  9. 9. How to cater millions of users? API
  10. 10. The Pro-developer business model
  11. 11. Why voice should be free?
  12. 12. Openness as Competitive advantage!
  13. 13. Final Thought! To succeed, Telco's need to learn to play by the rules of the ecosystems.
  14. 14. Recommended Book! Business Model Generation Global Bestseller for 2011, 2012
  15. 15. Thank you! Tweet @startappz to get a copy of this presentation 