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DOWN & DIRTY: 25 MORE
TIPS FOR HOSTING
BADASS EVENTS
Karen Hartline
Reinventing Events
@khartline
#25moretips
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— 14 years of event production experience
— Reinventing Events production company
— Executed events in U.S. and Europe
— Produce variety of events including: conferences,
dinners, launch parties and road shows
— Accommodate budgets of all sizes
KAREN HARTLINE | @KHARTLINE
#INBOUND16
— Time is valuable
— Questions?
— Share presentation via email
— Learn at least 1 new thing
AGREEMENT
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50 TIPS AT
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1200+ views on YouTube
22K+ views on SlideShare
Webinar/eBook with Event Farm
reinventingevents.com/50-tips/
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Venues
#25moretips @khartline
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51 THINK OUTSIDE OF THE BOX
#25moretips @khartline
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52 SPACE NEEDS
#25moretips @khartline
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53 SECRET RESOURCES
#25moretips @khartline
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cvent.com/rfp/special-
event-venues
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eventup.com
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CVB
Convention and Visitors Bureau
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54 TRANSFORM THE SPACE
#25moretips @khartline
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New Relic’s
FutureStack13
#25moretips @khartline
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Zendesk’s
5 Year
Anniversary Party
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Engine Yard
Distill
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55
READ THE AGREEMENT
CAREFULLY
#25moretips @khartline
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56
PLAN FOR SET UP AND TEAR
DOWN
#25moretips @khartline
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Working with
Vendors
#25moretips @khartline
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57 GET FULL QUOTES
#25moretips @khartline
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58
ASK THEM FOR
SUGGESTIONS
#25moretips @khartline
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59 MULTIPLE VENDORS IS OK
#25moretips @khartline
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60 SCHEDULE A PRE-CON
#25moretips @khartline
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• INTRODUCE
EVERYONE
• REVIEW
PRODUCTION
SCHEDULE
• FOCUS ON LOAD-IN
AND LOAD OUT
• BREAK INTO
GROUPS FOR MORE
DETAILED
QUESTIONS
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61 GET CONTACT INFO
#25moretips @khartline
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62
PAY ATTENTION TO
CHARGES
#25moretips @khartline
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Conquering
the Budget
#25moretips @khartline
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63 HAVE A BUDGET
#25moretips @khartline
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64 OVER/UNDER ESTIMATE!
#25moretips @khartline
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65 ESTIMATE VS ACTUAL
#25moretips @khartline
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Side by Side
#25moretips @khartline
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#25moretips @khartline
A B C D E
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66 INCOME PROJECTIONS
#25moretips @khartline
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Ticket Sales
#25moretips @khartline
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#25moretips @khartline
A B C D E F G
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Sponsor Sales
#25moretips @khartline
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A B C D E F
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67 ASK FOR DISCOUNTS
#25moretips @khartline
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68
CONSTANT REVIEW OF
BUDGET
#25moretips @khartline
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Preparing
the Content
#25moretips @khartline
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69
CHAT WITH EVERY
SPEAKER
#25moretips @khartline
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20 MIN CALLS
FIRST 10 MIN = CONTENT REVIEW
LAST 10 MIN = LOGISTICS REVIEW
#25moretips @khartline
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Speaker Call
Agenda
#25moretips @khartline
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#25moretips @khartline
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#25moretips @khartline
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• PRE-CALL
EMAIL
• RECAP
EMAIL
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70
GUIDE THE CONTENT FOR
THE AUDIENCE
#25moretips @khartline
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71 HOW TO PRESENT
#25moretips @khartline
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72 THE 3 C’S
#25moretips @khartline
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CLICKER
PERFECT CUE
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CONFIDENCE MONITOR
#25moretips @khartline
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COUNTDOWN
CLOCK
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73 PRESENTATION REVIEW
#25moretips @khartline
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74 RELEASE FORMS
#25moretips @khartline
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FINAL TIP
#25moretips @khartline
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75 PLAN AHEAD
#25moretips @khartline
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Karen Hartline
CEO, Reinventing Events
@khartline
#25moretips
reinventingevents.com
karen@reinventingevents.com
#INBOUND16
THANK YOU.

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25 MORE Tips to Hosting Badass Events

Editor's Notes

  1. Why am I qualified to be here? Experience—non-profits, community/technology, Director of Events at Mashable started Reinventing Events 4.5 years ago
  2. Agreement for our time —Your time is valuable—if you need to get to a meeting or take a call, that’s fine. —Questions—ask questions from the floor. I’ll be around after as well —Drop biz cards
  3. This is called 25 MORE Tips which is a continuation on 50 Tips to Hosting Badass Events from last year. Anyone in that session?
  4. I have 4 categories we’re going to review: Venues Working with Vendors Conquering the Budget Preparing the Content Since this is 25 MORE tips…we start with Tip 51
  5. Venues with personalities Preference not to do events in ballrooms/hotels/convention centers
  6. Music venue
  7. Learning Village—trailers Minimal setup Low stage Wireless handheld miss Speaker system Low ceilings
  8. Learning Village—trailers
  9. Cool courtyard
  10. Winery
  11. Think about what you need...and add about ⅓ more space green rooms coat check storage Best to go big and cut back
  12. Secret resources we use for venue research
  13. Free to use
  14. Lots of options to narrow space down Layouts, room dimensions Can send RFP
  15. Also has options to narrow down results
  16. Some of these are on CVENT, but some are not Search both!
  17. Community Next—LA, cool venue—needed stage, food/drink, Saturday day option Suggested place at Hollywood and Highland—a club! We were out before they opened that night. Usually have a calendar of other events in the city, good to check against.
  18. Gobos, uplights Graphtex vinyl Popup banners as stage backdrops Look up and down (floors and ceilings--hanging like Sales Machine)
  19. Grand Hyatt in San Francisco—just completed a 3 year, $70 Million renovation It was gorgeous, but we wanted to try to make it feel like it wasn’t a hotel.
  20. Graphtex
  21. Doors into ballroom
  22. Historic Music Venue
  23. Green uprights with white P&D Gobo logos
  24. Soft lines—lots of round things Logos on top of the columns
  25. 2 years of production First year, outdoor yard games
  26. Chess, Cornhole/bean bags, Bocce ball
  27. For the second year…brought the yard games inside the building, because we had space to fill—astroturf and trees Gobo
  28. Fine print/Hidden fees electricity wifi trash removal/greening fees HVAC Payments Due dates for permits, layouts, plans
  29. Will you need another day for setup—likely YES Rehearsals Tear down usually takes half the time and can be super quick
  30. Make sure everything is included--delivery fees, tax, service charges Review pricing on changes—side by side Load-in/load-out day
  31. They’re the experts--give some direction, but see what they think! (Example of Classic Party Rentals/natural and earthy)
  32. (Next slide—AV for mobile developer event)
  33. One vendor may not have everything you need. Maybe they have what you need, but its booked by someone else at that same time. Don’t be afraid to mix and match!
  34. Very important to not only have a pre-con with the venue, but to get All vendors together (Next Slide breakdown of pre-con)
  35. Not just the sales persons info, but anyone involved Carpet installer--went to wrong city
  36. Back up equipment, extra labor, Not sure why, but I’ve seen items/prices change with multiple vendors
  37. Don’t anticipate selling tickets and sponsorships to cover all costs
  38. Overestimate costs—its easier to cut back after, if needed Under estimate income—if you have more revenue than expected—bonus! Add that ice sculpture
  39. The way we set up budgets with clients is to show Estimate vs Actual
  40. Tickets and sponsors 75% of income Account for free and discounted tickets
  41. Don’t be afraid to ask for discounts from venue and vendors Worse thing that can happen is they say no
  42. Updated daily Double-check your calculations Pro-tip--when you add a line in Google Drive Sheets, if it’s the first/last line, calculation doesn’t update
  43. Schedule 20-min calls for every session. We’ve never had a speaker tell us the call was a waste of time. Keep them to 20-min—get on, get off, get ready for the next call.
  44. Now this is a LOT of info to cover on a call—so we suggest (SLIDE) Next slide—talks about pre-call email, recap email
  45. Some speakers may not know the direction of the conference or may get onstage and give a big pitch for their company Its your responsibility to ensure the content on the stage is appropriate for your audience.
  46. Doesn’t always have to be talking head, panel, fireside chat, Think outside the box— Tech Cocktail extended Q&A
  47. I have a great idea for content format for a conference. If you want to do something different, let’s chat
  48. Clicker, Confidence Monitor, Countdown Clock
  49. Prefer to make slides smaller and notes larger
  50. Prep your emcee that they may need to interrupt the speaker. Remind the speakers that the clock counts down (people get confused!) Blinks when it hits 0 and starts counting up again—best to clear/reset to zero
  51. Make sure slides are appropriate, correct (no pics hanging off the slide) Templates Download fonts AV specs (ratio, number of screens, setup for notes, etc.)
  52. Will you post video, audio, and/or slides online? Get consent for all areas!
  53. Can you do an event in 4 months? Yes, but it doesn’t give you a lot of time for securing speakers, sponsors, and attendees If selling sponsorships, have prospectus ready by September so they can plan for next year’s budget