"TV & The Second Screen - Strategies to Retain Viewers and Increase Revenue" by Reuben Verghese, Vice President, Asia, Accedo Hong Kong Asia is the world’s largest consumer of video content and a fertile ground for unauthorized offshore OTT services where a lack of regulation favors the growth of Internet-based pirate video operators, according to CASBAA. However operators are addressing this challenge by creating legitimate and engaging OTT services that add value for subscribers and attract a new generation of video hungry customers. The ultimate goal is to offer an OTT video experience that is consistent across devices and consumption models, such as download and offline viewing. It needs to provide a seamless authentication process by managing security and content rights in the background, while creating one-to-one relationships with consumers to leverage targeted content recommendations and advertising. At the Multi-network Solutions in the Real World Forum at CommunicAsia the panelists discussed how Asian operators are experimenting with new revenue models, service offerings and user experiences driven by OTT video networks.

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TV & The Second
Screen — Strategies
to Retain Viewers and
Increase Revenue
Reuben Verghese
Global Head of TVE Solutions
Accedo

2. Viewer Retention
 How to keep users coming back to your
channel / show through second screen apps?
 Make it interactive
 Go deeper
 Get social
 Extend the video experience
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3. AXN Hannibal Second Screen App
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AXN Hannibal Second Screen App

5. Second Screen App TV Interactivity - 1
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Smart TV App
Broadcast TV
Automatic Content Recognition (ACR)

6. Second Screen App TV Interactivity - 2
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Smart TV App
Device Pairing

7. Second Screen App Monetization
 E-commerce opportunities
 In application purchase
 Electronic sell through
 Merchandise
 Partner product referrals
 Cross show promotions
 Second screen apps create additional
advertising opportunities
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8. Second Screen App Features
 In depth audience measurements
 Which episodes / characters are popular
 Understand regional variations
 Get the stats you need to make content
creation decisions!
 Deeper engagement with fans
throughout a season
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9. Second Screen Apps
 Connected devices create a world of
possibilities
 Second Screen App Features and
money making opportunities are only
limited by your imagination!
 Try it out, learn from others and grow
from there
 Happy to talk more!
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Thank You
Demo at #1M2-07
reuben.verghese@accedo.tv
www.accedo.tv