1.
#WeAreVertic

2.
Global
Award Winning
Our Mission
independent digital advertising agency
founded in 2002, with offices in New York,
Copenhagen and Singapore & Seattle
solutions based on blending core strategic
competencies, creative, interaction-design and
content to build 360° channel solutions
is to build provide industry leaders with interactive
solutions to build their brands and create optimal
customer experiences across all relevant channels

3.
Energy
Transparency
Breaking effectively
into a new markets
segment
Positioning
Branding
Driving business

4.
28 Brands
34,000 Consumers
Big data
created
the stories
Consumer Perception
34% of consumers worldwide
perceive the Starbucks brand to be
climate-friendly.
Improved Perception
74% of consumers would have an
improved perception of the Starbucks
brand if they knew about the company’s
commitment to wind energy.
Inclined to Buy
60% of consumers worldwide would
be more inclined to buy Starbucks
products if they knew about its
commitment to energy.

5.
Companies
We used LinkedIn
for targeting
Roles
CEO
Geography
CMO
C-Level
+31
more
Employees
Content

6.
Messaging
Messaging
The combination of a compelling business case,
unique content and the opportunity to target a
specific audience provided Vertic with the
ability to push engaging, customized messages
and increase relevancy.

7.
Using profile data to
personalize an
Interactive
Experience
Upon click through from LinkedIn, the resulting
site experience was dynamically displayed to
provide relevance according to the user’s company,
industry, segment and role.

8.
“My belief now is that this approach will overhaul the
traditional go-to-market. There is a need for a longer and
stronger cooperation between sales and marketing to
build customer connections through data. Having
achieved this goal with Vertic, it has driven me to allocate
a third of total marketing budget towards digital customer
driven processes such as these.”
Results
These are the data that you usually see from
digital campaigns….
Morten Albæk
Marketing Director at Microsoft
Press Release: http://bit.ly/1bmUboK
11 million impressions
Overall CTR reached 0.08%
Highest clickthrough
rate of 0.17%
10.680 corporate executives,
Employees and key opinion
leaders visited
Conversion
Averaging 7.02 minutes
80% of target key opinion
leaders visited the site
30% of top executives in the
Target group visited the site
+ 8 minutes user sessions

9.
The business impact
18 months after the launch,
Vestas has signed orders for more
than € 150M

10.
Global launch of
Office365

11.
Targeting

12.
25.49%
Above LinkedIn industry averages
(.07%) - Relevant messaging and
targeting produced high banner CTRs.
13

13.
14

14.
Personalized
content

15.
Results
“My belief now is that this approach will overhaul the traditional goto-market. There is a need for a longer and stronger cooperation
between sales and marketing to build customer connections
through data. Having achieved this goal with Vertic, it has driven
me to allocate a third of total marketing budget towards digital
customer driven processes such as these.”
Trine Tirsgaard
Marketing Director at Microsoft
10%
bounce rates as users coming to the solution
were pre-qualified with relevancy compared to
software industry averages of 40-50%*.
* Optify B2B digital report data.
16.3%
Started 30-day trial in leading market.
9.2x
the conversion rate from trial to buy
compared to office365.com

16.
Thank You

17.
Digital Strategy
& Concept
LinkedIn Marketing
Solutions
User Experience
Virtual
Environments
Our service lines
Mobile
Digital
Brand IQ
Engagement
Platforms
Demand
Generation