Overview of developing and creating a lead management programme along with a clear content marketing solution integrated with possible automated marketing solutions

1. B2B Lead Management / Content Marketing

2. Terms and References

5. The Sales Funnel

6. Traditional Funnel

7. The problem

9. The solution Buyer Journeys, Lead Management and Content Marketing

10. The Buyer Process

12. Buyer Stage Q & A

13. Roadmap to implement B2B Lead to Sales solutions

16. Lead Management Process

18. Key lessons to implement lead management

20. Relevant B2B Content

22. Content Programme

26. Business to Business Case Studies

27. Altimeter Group

28. CrownPeak

29. American Express

30. Alterian

31. Marketo

32. Intuit Business Services

33. Eloqua

34. MarketBright

35. Salesforce.com