Kieran Farr, Senior Director of Business Development at Brightcove, presents his expert insights into where businesses are making money with 360 degree photos and video today and in the future. He explains the differences between Virtual Reality (VR), Augmented Reality (AR) and 360 Video and Photos. Today, 360 photos and videos is the best way to build a VR or AR business. The files fit into existing production workflows.

1. 360º Photo, Video and Product
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Kieran Farr
kfarr@brightcove.com
September 28, 2016
Video Product Meetup at Brightcove SF

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What is the agenda for today?
• 7:00 pm: First talk: How to Integrate 360 Video/VR/AR Into Your Product, Kieran Farr,
Brightcove
• 7:30 pm: Second talk: Better 360 Image Navigation Online, Christian Claus, Holobuilder
• 8:00 pm: Break
• 8:15 pm: Third talk and demo: RICOH THETA and Drones, Eddie Codel, eddie.com
INTRODUCTION

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Who are you? Why are you here? Put your hands up!
- Product
- Dev
- Marketing
- Sales
- Ops
- Hiring?
- Looking for work?
- Learning?
INTRODUCTION

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Who am I? Why am I here?
- Video geek, from production hardware to
software dev
- Took over meetup from Patrick
- Want to focus on learning new trends and
provide networking opportunity
INTRODUCTION

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What am I talking about today?
- Is 360º photo and video ready for mainstream products? If yes, how?
AGENDA
- Market – Where is $$$ being made today?
- Use cases – How is it used?
- Technical – What is possible?
- How – How to integrate 360 appropriately for different user personas?
- Advantage – How can you be ahead of the early competition?
- What’s Next – Where to go from here?
INTRODUCTION

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Is it VR or 360º?
Colloquially when Joe Blow says “VR” it is a loose term:
• Virtual Reality (Desktop HMD) > Hardcore geeks say this is the only VR definition
• Cardboard / Mobile Experience
• 360 Video and Photos
• Augmented Reality
Why focus on 360º photo and video now? Why not VR?
• 360º is the “best bang for the buck”
• Fits existing production and file format workflows
• Precursor to more advanced virtual reality technology (photogrammetry)
• (IAB Report on Virtual Reality Adoption)
MARKET

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Where is 360º $$$ being made today?
A
B
C
MARKET

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Where is 360º $$$ being made today?
Architecture
Building
Construction
Real Estate
MARKET

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Where is 360º $$$ being made tomorrow?
Learning (Corporate)
Medical
Travel
Live / Realtime Comms*
Entertainment
MARKET

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Is the market big enough?
Production
- Consumer sub $500 on market NOW >> Ricoh Theta S, Samsung Gear360, LG 360
- Prosumer over $500 NOW >> Nokia, Kodak
- A dozen more products announced or in pre-order
Consumer
- 70 Million VR-Enabled Smartphones Projected To Ship THIS YEAR 2016
- 9 Million HMD shipments estimated THIS YEAR 2016: 6 Million PlayStation VR, Oculus Rift
700k, and HTC Vive 2.3 Million
MARKET

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Is the market big enough?
Production
- Consumer sub $500 on market NOW >> Ricoh Theta S, Samsung Gear360, LG 360
- Prosumer over $500 NOW >> Nokia, Kodak
- A dozen more products announced or in pre-order
Consumer
- 70 Million VR-Enabled Smartphones Projected To Ship THIS YEAR 2016
- 9 Million HMD shipments estimated THIS YEAR 2016: 6 Million PlayStation VR, Oculus Rift
700k, and HTC Vive 2.3 Million
MARKET

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What products exist today?
PRODUCT
- http://www.sliver.tv/ - Video game streaming
- http://istaging.co/en/ - Interior design
- https://www.pie.video/ - 360º social content sharing
- http://patientvr.co.uk/ - Medical training
- http://landing.holobuilder.com/construction - Construction

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What are the user stories? Who are the personas?
PRODUCT
- As a semi-technical user, I want to be able to quickly and
easily post 360º photo or video content within the
application workflow to accomplish (x) (y) and (z)
- As a non-technical user, I want to see a 360º video or
photo on any device that integrates with application
workflow for use case (x) (y) and (z)

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Two separate flows:
PRODUCT
2) VIEWING1) POSTING

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POSTING:
PRODUCT
- OK / MVP: Standard blocking upload file
- BETTER: Upload + App Metadata
- BEST: Interactive upload
experience (https://www.pie.video/upload)
> “distract” user from the long upload times

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VIEWING:
PRODUCT
- SO MANY OPTIONS - This is where the art is. This depends on your
specific application.
- OK / MVP: Vanilla pan-and-scan 360º
- BETTER: Mobile device support
- BEST: VR HMD support
- BESTER: Integrate application specific workflow in viewing experience

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What is possible?
- “Apps” – Native applications for Mobile and PC
(using Unity and Unreal)
- “Web” – Using web to deliver experience
TECHNICAL

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What is possible?
- “Apps” – Native applications for Mobile and PC
(using Unity and Unreal)
>> SHORT TERM WINNER
- “Web” – Using web to deliver experience
>> LONG TERM WINNER
TECHNICAL

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Why focus on Web for VR and 360º delivery?
- Widest device support
- Write once, run everywhere
- Capability coming very soon
- Excellent prototyping for beginners
TECHNICAL

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WebVR – Why is this important?
- Been in development for years
- Finally coming to fruition, confirmed on:
Chrome, Firefox, Samsung GearVR, IE Edge
- Supported devices:
GearVR, Oculus Rift, HTC Vive, Google Cardboard
(iOS and Android), PC / Mac (manual controls)
TECHNICAL

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WebVR – What is it?
A-Frame.io
Three.js
WebGL + WebVR
Browser
Computer / Device
HMD
TECHNICAL

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WebVR – Mozilla A-Frame is AWESOME
TECHNICAL

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WebVR – Mozilla A-Frame is AWESOME
TECHNICAL
<a-scene>
<a-sky src="puydesancy.jpg" rotation="0 -130 0"></a-sky>
</a-scene>
Demo Link: https://aframe.io/examples/showcase/sky/
Source: https://github.com/aframevr/aframe/blob/master/examples/boilerplate/panorama/index.html

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How to be a step ahead?
- Navigation and UI/UX (next speaker)
- Go a step ahead and integrate capture from your app!
- 360º analytics
- Live / realtime broadcasting
CLOSING

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Now what?
- LEARN (resources)
https://aframe.io/
http://theta360.guide/
- CONNECT (Slack: webvr, aframevr, piecreators; Reddit)
- EXPERIMENT (try it out)
- SHARE (future meetup)
CLOSING