1. How To Use Social Media For Business
To Generate Leads Like Clockwork

2. Today’s topic is social media
marketing for your business. We covered
this topic a couple of weeks ago, but I
want to dive deeper into the tactics and
fundamentals.

3. Mainly, it’s about how you can get
results. A lot of businesses and companies
just assume that they need to be active on
social media like everyone else. Although
it is somewhat true, you always want to be
strategic; have some type of goal in mind.

4. It also applies to people in network
marketing. You have to treat it like it is your
own business. If it wasn’t for some of the
great mentors I’ve had, I wouldn’t be able
to formulate how to put together these
concepts.
Ultimately, we always start with 0
fans, or friends, and not really quite sure
what to do.

5. For network marketing purposes, if
you want to get results, it’s all about
developing your relationships.
The number one thing to remember is
that with any type of marketing you
implement needs to be congruent across
the board. People have to feel like they are
getting to know you.

6. That’s why I like to make these posts.
It’s a great way or outlet to connect with
my fans who might be struggling through
obstacles I’ve already gone through. If I
can make your learning curve a bit shorter,
then I’m happy to do so.

7. If you try to develop relationships to
connect with people, let them know what
you’re all about. If they enter your email
funnel and become a lead, why not let
them connect with you in your social
media channels?

8. If you’re trying to generate leads, stay
consistent; just like with email marketing,
blogging, offline marketing, or recruiting.
You have to be consistent every single
day. Post something; if you don’t know
what to post, everyone loves quotes. Just
post some inspirational things that can
make someone’s day a little easier.

9. Eventually you’ll develop a following.
People are going to be interested in what
you do and talk about. Making videos are
a great way to do that.

10. I challenge you to put together some
type of game plan where you can start to
take action every day. Do something so
that people can really connect with you on
a deeper level. Answer questions or have
a discussion.

11. That’s what social media is great for.
It’s all about developing conversation and
allowing it to reach more than just yourself
and one other person. It can reach millions
of people potentially.

12. That’s one of the great ways I was
able to build my business. I realised there
was definitely going to be a trend with
social media. It just keeps growing; every
day there are even more channels being
opened up.

13. For example, I have a client that is
using a website called Spice Works that
deals with IT professionals. I had no idea
what that was. It’s a great way to connect
with people in a specific niche or audience.

14. As you want to scale your business,
you basically want to look for certain
characteristics. If you’re looking on
Facebook for people to connect with, look
for people that I like to call PHD.

15. I didn’t come up with the term myself;
it’s from a book I read recently called
“Success is a choice” by Rick Pitino. It
stands for “Poor Hungry with Desire”. In
this case poor means that they’re looking
for something beyond themselves or a
transition, not that they’re broke.

16. So when you do marketing on
Facebook and other channels, look for
people that have the thirst for knowledge.
Perhaps they read inspirational books or
are constantly working on themselves.

17. This is another reason why I like
marketing online. When you talk to people
offline you’re never really sure if they are
within your targeted audience.
Online, you can find those people just
by having a conversation. A good example
is if you go on search.twitter.com. You can
find people based on hash tags,
categories or discussions.

18. If you have ever taken a class on
speech, like toast masters, they always
have these things called table topic
discussions. I look at twitter as a great way
to have those discussions with people
because you can refine and test your
messaging to see how well it reaches a
larger audience of people.

19. Another thing to keep in mind is as
you start to have these conversations, you
want to think about how you can grow your
audience.
That way, you can find more people
that could be potential leads or customers
for you. The way to do it is just to follow
people that have influence. Connect with
people every day.

20. I don’t want you to think it’s going to
be a onetime thing. You can’t just make
one tweet and expect thousands of dollars
to fall from the sky. You have to think about
it in terms of how you can eventually
develop a cult following that will open your
emails, read your blog and interact with
you on an everyday basis.

21. Eventually, you’ll start to generate
leads like crazy, and you’ll have massive
success. People will want to connect with
you. You’ll go to events where people are
connecting with you and feel like they have
known you all of their life.

22. You can eventually build that for
yourself. It doesn’t really take much effort;
it’s just about being consistent.
If you can blog every day for 90 days,
you will have success. It’s the same thing
with social media; the more you do it, the
more you can impact people.

23. Here’s an example from when I was
consulting at Google. We started off with 0
followers. I worked on finding key
advocates that could help grow our
audience over time. Within about 10
months, we grew that audience from 0 to
over half a million followers and growing.

24. The thing is, it didn’t happen
overnight. When I went through that
process, I had doubts myself. I didn’t think
I could do it. But, I challenged myself to
continue to learn and develop my skills.

25. Look at it as if you’re pushing a
boulder up a hill. Obviously, pushing it up
isn’t going to be easy or fun. Eventually
you’ll get to the top, and you’ll be able to
roll it down.
The same thing applies in your
network market business. Do it
consistently for long enough, and you’ll get
some results at the end of the day.

26. Let me know about some of the
experiences you’ve had in social media,
whether you’re having some challenges,
problems or success. I want to be able to
hear them and see how I can help.