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Lessons Learned Working Apart
@kevinmhoffman
sevenheadsdesign.com
kevinmhoffman.com
What is a business?
Employees?
Incorporation?
A building?
CLICKHOLE.COM
CUSTOMERS MAKERS
IDEAS
This is a business.
Co-design
WIKICOMMONS
C.K. PRAHALAD AND V. RAMASWAMY, “THE FUTURE OF COMPETITION”
(Value) is rapidly shifting from a firm-
centric view to personalized consumer
experiences. Informed, networked,
empowered and active consumers are
increasingly co-creating value with the
firm.
“
We are all working remotely
to some degree.
@kevinmhoffman


TECHNOLOGY
IS NOT
COLLABORATION.
@kevinmhoffman


COLLABORATION
IS WHEN THE
OUTCOME IS BETTER
THAN INDIVIDUAL EFFORTS.


SPEND TIME
ON OUTCOMES.
Virtual meetings lesson #1
@kevinmhoffman
The bottleneck is never
code or creativity. It’s
clarity.
“
SCOTT BERKUN, THE YEAR WITHOUT PANTS
When a group of
intelligent people
come together to
talk about issues
that matter, it is
both natural and
productive for
disagreement to
occur.
“
PATRICK LENCIONI,
DEATH BY MEETING
2ITEMS
on 

THE

AGENDA
My approach to
virtual meetings
6 lessons for 

evaluating the
effectiveness 

of your virtual
meetings
ONLY
Before a Meeting
USEPOWWOW.COMDOODLE.COM
Always lead with 

attendee’s time zone,

followed by

your time zone.
Are you available at
7PM BST

which for me would be

2PM EST?


YOU
ARE NOT
YOUR ATTENDEES.
Virtual meetings lesson #2
@kevinmhoffman
< This…
< AND this.
HBO.COM/SILICON-VALLEY


TRUST
NO ONE THING.
Virtual meetings lesson #3
@kevinmhoffman
A true tale of disaster.
http://youtu.be/wPOgvzVOQig
< This.


IS THIS MEETING
PRIMARILY VIRTUAL
OR IN PERSON?
Virtual meetings lesson #4
@kevinmhoffman
What about you?
During a Meeting
Fail back to text
Fail back to phone
Price is right (even
for business)
Audio and screen recording
(usability or co-browsing)
Custom URLs


HOW WOULD 

I DO THIS
IN PERSON?
Virtual meetings lesson #5
@kevinmhoffman
DANIELMALL.COM
DAVEGRAY.LOOPLOGIC.COM/BOARDTHING-TRAILR
Another tale of abject failure.
!
!
!
!
!
!
!
RECIPE
for 

CHECK-INS
One weekly with
client and team
Open by collecting
expectations.
Contribute then
respond.
All attendees
optional, but…
Keep the hangout
open for 30 minutes
Ending a Meeting


DON’T

CONCLUDE
AMBIGUOUSLY.
Virtual meetings lesson #6
@kevinmhoffman
One last bad idea.


START
IN PERSON
WHEN POSSIBLE.
Virtual team super power!
@kevinmhoffman
6LESSONS
of 

VIRTUAL
MEETINGS
Spend time on
outcomes.
You are not your
attendees.
Trust no one thing.
Is this meeting
primarily virtual or 

in person?
How would this 

work in person?
Don’t conclude
ambiguously.
BOOKS.SIMONANDSCHUSTER.COM/
MOMENTS-OF-IMPACT
SCOTTBERKUN.COM/YEARWITHOUTPANTS37SIGNALS.COM/REMOTE
Meeting Design
For Makers, Managers, and Everyone
Coming in late 2015
rosenfeldmedia.com/books/meeting-design
You are a business.
Thank you! Questions?
@kevinmhoffman
sevenheadsdesign.com
kevinmhoffman.com
Resources: Books
Remote: Office Not Required (Fried &
Hansson)
The Year Without Pants by Scott Berkun
Moments of Impact by Ertel & Solomon
The Future of Competition 

(Pralahad & Ramaswamy)
Lean UX (Gothelf & Seiden)
Visual Leaders 

Visual Teams

Visual Meetings (Sibbett)
A Facilitator's Guide to Participatory
Decision Making (Kaner, et al)
How to Make Meetings Work 

(Doyle & Strauss)
The Rapid Vis Toolkit (Hanks)
Gamestorming (Gray, Macanufo & Brown)



The Connected Company 

(Gray w/Vander Wal )
The Doodle Revolution (Sunni Brown)
The Back of the Napkin (Dan Roam)
Business Model Generation 

(Alex Osterwalder, et al)
Collaboration (Hansen)



Collaborating Effectively 

(Harvard Business Review)
Designing the Conversation 

(Unger, Nunnally& Willis)
Designing Together (Brown)

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