Hotel Website Marketing Conference - Mobile and travel

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Challenges and opportunities in the mobile sector for hotel brands, including payment issues, social geo-gaming and check-ins.

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Kevin May Mail: kevin@tnooz.com Skype: kmayuk Twitter: @kevinlukemay Web: www.tnooz.com

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The data from travel reviews is powerful stuff; not only for hoteliers who want to manage their hotel’s reputation, but also for destinations, OTAs, metasearch players and other travel websites. Data-driven intelligence helps personalize the user experience and inspire travelers’ decisions using wisdom and insights from other travelers. This FREE webinar by Tnooz and TrustYou will outline the impact of reviews and big data on the travel industry and discuss what this means for your business in 2014. Webinar presenters are: Alan Young, SVP marketing and strategic partnerships, TrustYou Brian Payea, head of industry relations, TripAdvisor Donna Quadri-Felitti, clinical associate prof of hospitality and tourism management at NY University, Tisch Center for Hospitality, Tourism, and Sports Management Kevin May, editor and moderator, Tnooz Gene Quinn, CEO and producer, Tnooz

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Want to improve the customer experience while optimizing customer service, marketing spend and wallet share? In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including: Developing persona-level customer segmentation. Improving products/services launches. Optimizing return on marketing spend. Utilizing social media analytics. Webinar presenters are: Kurt Wedgwood – information agenda consultant for travel and transportation, IBM Tzaras Christon – executive vice president for growth, Aginity Kevin May - editor and moderator, Tnooz Gene Quinn - CEO and producer, Tnooz

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Think you know the tech-led customer experience in travel from A to B? On this FREE webinar, Tnooz and Amadeus take you on the traveler’s journey from the planning stages to the booking, transportation and completion phases. We’ll discuss the tools customers want, the connections to their traveling experience they expect and examples of how the industry is meeting those customer expectations. Panelists for the webinar are: Alix Arguelles, VP online account management and consulting services, Amadeus Cheryl Reynolds, manager for distibution and sales planning, Virgin America Stephen Joyce, CEO, Rezgo Kevin May, editor and moderator, Tnooz Gene Quinn, CEO and producer, Tnooz

How technology is revolutionizing the customer experience in travel

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The world of hotel searching and shopping is evolving… This FREE webinar by Tnooz and Travelport will demystify how metasearch relates to the hotel industry and clarify the opportunities and challenges in this ever-evolving and cutting-edge business model. Webinar presenters are: Max Rayner – partner, Hudson Crossing Doug Aley - VP of product and corporate development, Room 77 Tracie Carillo – global head of hospitality sales, Travelport Kevin May - editor and moderator, Tnooz Gene Quinn – CEO and producer, Tnooz

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A virtual credit card offers a secure payment method by which online travel agents pay their suppliers, such as hotels, car rental agencies or tour operators. It provides global supplier acceptance via their existing credit card terminals (accepting MasterCard credit cards). Each authorization request is evaluated against a range of transaction controls that provides additional security, but can also generate processing complexities. During this session we will discuss the challenges associated with authorization data processing and offer best practices to improve supplier acceptance. Due an increase in call volume at OTA call centers, WEX uncovered several inefficiencies and challenges with system integrations between the OTAs and resorts with the VCC payment. WEX is currently working on minimizing these challenges in partnership with our clients. During this FREE webinar, Lior Collins will provide insight on some of the interface integrations Kerzner International Resorts has implemented at Atlantis and One and Only Resorts. Learn about Kerzner’s internal IT development of virtual card acceptance tools for the company’s property management systems. Panelists for the webinar are: Nicole Tackett, manager, global product and marketing, WEX Virtual Deena Jones, senior product manager for travel, WEX Virtual Lior Collins, director of application support, Kerzner International Resorts Kevin May, editor and moderator, Tnooz Gene Quinn, CEO and producer, Tnooz

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Don't believe the hype - organic search is not dead after all. The reality is that search marketing and optimisation is simply evolving, especially for the travel industry. Tnooz and RKG (Rimm Kaufman Group) came together to look at the rise of social and search as disciplines which should be considered as one, rather than left to reside in their own silos. The 60-minute webinar covers the evolution of organic search, how to understand your audience, unravelling the mounds of data about users, theories around content marketing and how the worlds of search and social can be combined effectively. Panellists for this webinar: Ryan Gibson, EVP marketing strategy, RKG Sarah Kennedy Ellis, director, Sabre Labs Kevin May, editor and moderator, Tnooz Gene Quinn, producer and CEO, Tnooz

Discovering traveler intent through search and social

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Is the best time to present ancillary offers to guest really at the time of booking? Or should suppliers work harder to anticipate buying decisions to make real-time, personalized offers when consumers make a purchase? Big Data is transforming into decision analytics that enables travel suppliers to increase revenue and drive lasting loyalty by making up-sell and cross-sell offers to customers throughout the trip life-cycle, from booking through the trip’s completion. What must travel suppliers do to ready their organizations to generate, in real-time, the right offer at the right time to the right person? Tnooz and Nor1 presented a FREE webinar to look at the evolution of up-selling, the impact of mobile and who will win the battle for the consumer’s loyalty and travel dollars. The webinar will address these and other audience questions: How can a hotel company enhance its initiatives to drive incremental revenue by being data-driven? What is the key to knowing what a traveler would be willing to pay for on top of an existing booking? What should be avoided in order to ensure a traveler doesn’t feel his privacy is in question? Panelists for this FREE webinar were: Jason Bryant, Founder and co-CEO, Nor1 Henry Harteveldt, travel industry analyst, Hudson Crossing Kevin May, editor and moderator, Tnooz Gene Quinn, CEO and producer, Tnooz

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New airline ancillary products and the technology and processes behind them are a fascinating and vital part of how the travel industry is evolving. Three innovative travel brands share insights about recently released capabilities and the best practices for integrating these services into a managed travel program. On this 60-minute webinar, you’ll hear how airlines are enhancing their products and learn from industry practitioners about what it takes to actually bring them to market. Technology providers, travel suppliers, travel agencies, and travel buyers should bring their questions and comments for this interactive sessions with our panel of experts. Featured presenters: Shelly Terry, Vice President, Sabre Travel Network Aldo Ponticelli, Vice President Distribution, Alitalia Liz Mandarino, President, World Travel Inc Kevin May, Editor & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz

Airline ancillaries: What is working in today’s marketplace

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Learn from e-payments experts at WEX Bank, Expedia and HotelTonight who will discuss how single-use virtual accounts can help drive efficiencies in the payment and settlement process for OTAs, traditional agencies and tour operators. Topics include: domestic and global adoption trends and drivers tips from inside Expedia and HotelTonight implementations choosing the right partner and best solution Panelists for this FREE webinar are: Monica Fallo, WEX Bank, director US sales Chris Richter, Expedia, senior project manager Jared Simon, HotelTonight, COO Kevin May, Tnooz, editor and moderator Gene Quinn, Tnooz, CEO and producer

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It’s no secret that B2C apps have connected travellers in new and rewarding ways. But it may not be as apparent that B2B apps are quickly reshaping the technology and service behind travel. Learn more about a growing market for B2B apps and the technology behind the Sabre Red App Centre. See examples of travel apps and also hear first-hand from the winner of the 2012 Sabre Red Appy Awards, about how they are tapping new markets worldwide with an innovative new travel app for agents. Panellists for this webinar were: Chip Gordon, marketing director, Sabre Travel Network Doug Anderson, chief product officer, Limos.com

App explosion: how B2B apps reinvent travel and create new services

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Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler. But what has the industry learned since the idea of the always-connected traveler became the norm? Where are the next opportunities for the travel industry in the mobile space? And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices? Panellists: Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.

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This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges. Panelists for this FREE webinar were: Brian Beard, executive technology consultant, Amadeus Scott Gillespie, travel industry consultant, Gillespie's Guide to Travel + Procurement Gene Quinn, CEO and producer, Tnooz Kevin May, Editor and moderator, Tnooz

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