Conversations are the new research
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Presentation delivered to QRCA (qualitative research consultants assoc) at their annual conference in Atlanta, Nov 2006, as part of the AQR @ QRCA plenary session
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Conversations are the new research
- 1. A presentation by Kevin McLean, Wardle McLean, UK Conversations .. .. a New Model for Qualitative Research www.wardlemclean.co.uk www.theartofconversation.net
- 6. 1. A short history of conversations
- 9. In the (very) beginning The birth of jazz © Larson Origin Usage
- 13. Learning through conversation Socrates, the first QRC? going further for less
- 29. Markets are conversations
- 31. Now : People Brands
- 32. ‘ Commercial conversations’ Market research … has traditionally been about figuring out how to get customers to buy what businesses want to make, rather than helping businesses to make what customers want to buy. Commerce is going to increasingly shift away from older forms of communication … towards something that resembles a real conversation. James Surowiecki, author, ‘Wisdom of the Crowds’
- 35. one neuron LOTS of neurons
- 39. not just brains, our nervous system
- 40. 1 2 3 4
- 41. EXTERNAL (SOCIAL) NETWORK IN ACTION
- 48. By Kevin McLean [email_address] www.wardlemclean.co.uk www.theartofconversation.net TO GOOD CONVERSATIONS!