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10 tips to improve your social graph for search

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Kevin Gibbons
Kevin Gibbons

Presentation from Sphinncon 2011 on how to use social media to influence search rankings in Google.

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10 Tips to Improve Your Social Graph for Search Kevin Gibbons Director of Search, SEOptimise web: seoptimise.com twitter: @kevgibbo Sphinncon Israel – Jan 2011
Who are SEOptimise? ,[object Object]
Founded in 2006, with offices located in Oxford, UK
Highly respected industry reputation
Clients include Miele, Tetley & London Business School ,[object Object]
1) Add Facebook Like & Share buttons
2) Build up a brand fan page to promote your content
3) Use images - they get more Facebook Wall coverage
4) Fake it until you make it – just don’t overdo it!
5) Promote via social bookmarking sites
6) Build up a profile - interact & share on Twitter
7) Use popular, but relevant hashtags
8) Use great headlines – but leave space for re-tweets
9) Give incentives – social media competitions

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