1. An idea for ShoesNuBON-Safe FOOT STEP KetanSardanawww.nubon.com

2. http://www.youtube.com/watch?v=cFg5b9HI_SE .

3. What we have: Nike sports with ipodconnectivity Shoes with light for kids Shoes with wheels Shoes for ski Nike , Puma, Adidas has lead us to similar proposition rather than the USP

4. Nike’s future concept with led lights

7. Partner network Outsourced from India and China.

8. What’s different: Features of a safety shoe: Leather ,Rubber ,Waterproof ,steel toe, high –ankle, formal ,casual.

9. Additional features Torchlight Camera Sensor

10. Benefits Complex jobs can be tackled Co-workers and labourers will be at ease. This unique feature can capture the niche market of the heavy industries. Customized for safety of a person depending upon the nature of work.

11. Where it can be used? Railways ,Tunnels Shipping companies Aeronautical engineering Construction of dams, bridges, roads etc. Mining Factories

12. Resources Different versions can be set at different prices selling around subsidized price of 35Euros and some shoes for the youngsters in a premier fashion category would range around 60euros (like Caterpillar.) Sales and distribution can be done through domain ,e-mails with quotations or offline in the industrial marketing.

13. Segment B2B marketing Market penetration Low investment - consignment

14. Customer relations Low quotations On time delivery Venture with some companies on commission basis at the initial startup

15. Conclusion “ Work safe ”