1. Shree Balaji Interiors, Mumbai
Business Enhancement Plan

2. Building Regular Demand
• Expand Customer Base.
• Enter new & innovative furniture building
domain – space saving furnitures
• Shift focus to nearby mega cities- Pune,
Nagpur, Bangalore and Hyderabad

3. Expand Customer Base
Household
Educational Institutions
Government Institutions
Restaurant Business
Motels and Resorts
Dependence on only Corporate

4. Space Saving Furniture
Cost saving! Space saving!
• Current Competitor- Resource Furniture-Italian co. with only one branch in India-
Mumbai
• Requirement-
- manpower- Mechanical engineer, Manufacturer & Distributor
- technological training
• Advantages-
- micro scale industry
- unorganized sector
- least competition
• Drawbacks-
- Components not available in India- import
- Initial time and money investment at inception

6. New sources of Business
• Society-project-builder- mass scale
• Educational Institutions-Hostel- bed cum table
• Edge of Low price - high volume sales
• Value of prestige- for rich-aesthetic value
• Tie-ups with furniture MNSc- IKEA

7. Modernize it! But how?
• Technological and mechanical training
• High focus on Research and Development
• Hire mechanical expertise from Top educational
institutions- IITs, BITS, NITs, J.J. School of Arts
• Optimizing current marketing techniques- Social
Media Marketing ( GoogleAdwords, sulekha.com,
facebook.com, jabong.com, flipkart.com,
snapdeal.com)