3. Definition of Marketing by “Philip Kotler” “ Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.”
6. Its important to give marketing an “innovative” look because for the consumer Information is easily accessible Word of mouth flows much faster Media habits are changing
27. It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.We just want to make great products. Steve Jobs