Do you want to maximise your LinkedIn profile and attract opportunities? The truth is, if you don’t have a LinkedIn presence, and your competitor does, you stand to lose out on significant opportunities to get noticed and to build your brand and credibility as a company. This was a presentation held on Tuesday, 25 November for AIM (Australian Institute of Management) Members Only Talk. In this presentation, you will find the what, why and how of: 1. Creating a profile that stands out and gets you all the right attention 2. The reasons you need to optimize and use your profile to raise your personal and company brand 3. Filling your network with valuable new connections 4. Marketing in the Online Space and take advantage of limitless business opportunities 5. How to protect you, your company and its brand Interested in learning more about how to optimise your LinkedIn profile and build your network? Click on the following link: http://skilljunction.com.au/linkedin-for-business to find out more about how to register for the webinar on 9th December 2014

2. What Will You Learn?
1. How to Optimise Your Profile
2. How to Fill your Network
3. How to Market and get noticed for all the right
reasons
4. Top 2 Considerations most people and organisations
ignore at their peril!

5. Why
?

6. 313million+members
from 200+countries and territories
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats

7. twonew members every second

8. 41%of Millionaires use LinkedIn

9. Executives from all 2013 Fortune 500
companies as members;

10. 1.5 million unique
publishers
actively using the LinkedIn Share button

11. 4,500,000 active usersin
Australia as of October 2014

12. Gender Percentages
Male LinkedIn users: 56%
Female LinkedIn users: 44%

13. Conversion Rates
LinkedIn = almost 3 x more visitor-to-lead
conversion rate than both Twitter and
Facebook (study done on Hubspot’s internal customer base)

14. LinkedIn 10-Year Strategy

15. LinkedIn 10-Year Strategy

16. LinkedIn 10-Year Strategy

17. How do YOU
use
?

18. Four Reasons to Use LinkedIn
1. Brand You: Credibility and Expertise
2. Media Connection
3. Networking
4. Partnerships

19. 10 Ways to Optimise Your Profile
1. Complete your Profile 100%
2. Get a professional Image

20. 11 xmore likely to be viewed if you include a photo

21. 10 Ways to Optimise Your Profile
1. Complete your Profile 100%
2. Get a professional Image
3. Use Keywords
4. Customise your public URL

22. 10 Ways to Optimise Your Profile

23. 10 Ways to Optimise Your Profile
1. Complete your Profile 100%
2. Get a professional Image
3. Use Keywords
4. Customise your public URL
5. Customise your Website Links

24. 10 Ways to Optimise Your Profile

25. 10 Ways to Optimise Your Profile
1. Complete your Profile 100%
2. Get a professional Image
3. Use Keywords
4. Customise your public URL
5. Customise your Website Links
6. A stand-out Headline

26. 10 Ways to Optimise Your Profile
I do logistics better than UPS
LinkedIn Expert & Author: LinkedIn Marketing Hour a Day | International Keynote
Speaker | Forbes Top 20 Most Influential

27. 10 Ways to Optimise Your Profile
7. Your current positions as website links

28. 10 Ways to Optimise Your Profile
7. Your current positions as website links
8. Summary = invitation to help

30. 10 Ways to Optimise Your Profile
7. Your current positions as website links
8. Summary = invitation to help
9. Show off your best assets

32. 10 Ways to Optimise Your Profile
 Content to be hosted by LinkedIn or hosted service partners: Youtube,
Pinterest, Slideshare, Spotify, TED and Twitter

33. 10 Ways to Optimise Your Profile
7. Your current positions as website links
8. Summary = invitation to help
9. Show off your best assets
 Endorsements and Recommendations
 Images, Awards, Brochures etc
10. If possible, include a live link to your articles

34. 10 Ways to Optimise Your Profile

35. Marketing on

36. How to Build your Network

37. ID your Ideal Connections/Customers
 Who are they
 Where do they hang out

38. LinkedIn Goals
 Every connection needs to be
linked to your goals and
objectives in business both now
and in the future
 What metrics will you use?
 How will you evaluate these?

39. Ask Yourself: How Can I Add Value?

40. Ask Yourself: How Can I Add Value?
 E.g. 100 accountants of whom you have recently
connected and would like to potentially partner with.
 Your first email could be a sending a link to a recent
article you read/noticed. This shows you were
thinking of him/her.
 Your second email could be a FREE Ebook you have
found that helps accountants generate more business
etc.

41. Segment Your Connections

42. Leverage Your Connections
Worst things to do….
 Randomly connect
 Not thanking them when you have connected
 Click on “connect” without a personal message
 Not segmenting your connections

43. Leverage Your Connections
Here’s what to do….
 Identify who you want to connect with
 Find a shared second-degree connection
 Connect through a shared group
 Identify groups
 Follow up with posts, articles, stuff of value

44. How Do You Rate?

45. 2 Considerations: ignore at your
peril….
 Social Media is here to stay
 Are you optimised, connected and in
touch?

52. Profile Critique and Review
Profile Critique and Live Feedback for
$77
Email us at info@skilljunction.com.au for
details on how to register for this

54. Live Webinar on 9 December
- a lunch-time learning event
What does this include?
Part One: A Fully Optimised Profile
 Showing you exactly where to insert your Keywords
 How to create a Headline that helps you to stand out from
the crowd
 How to create a compelling Summary Section that sizzles
 How and where to insert your Calls to Action
 What to include in your Work Experience
 How to Re-organise your Profile so your best content is easily
accessible
 Includes a Checklist to follow and check off as you go

55. Live Webinar on 9 December
- a lunch-time learning event
What does this include?
Part Two: Setting Goals and Strategies to Leverage LinkedIn
 Share the Connection Formula to work out exactly how many new
connections/leads you want and how much time this will take you
 Identifying your ideal connection profile (includes a check-list)
 Identifying the best strategies for leveraging and connecting with others
– includes examples of strategies and templates you can use
 Tips on how to segment your connections
 How to automate your efforts
 Evaluating your efforts

56. Live Webinar on 9 December
- a lunch-time learning event
 90 Minute Break-down
 First 30 minutes = Optimising Your Profile
 Second 30 minutes = Creating Goals and Deciding Strategies
 Last 30 minutes = Live Q and A (you can send your questions
prior to the webinar)
Cost $87
Details on the Webinar and how to register can be
found here: http://skilljunction.com.au/linkedin-for-business

57. A little bit extra…
Option Three: $167 LinkedIn Total Package
This includes:
 30 minute coaching session to identify your key goals – pre-webinar
$97
 Webinar $87
 Profile Critique and Report (post training) $47
Total Actual Value: $231
Email us at info@skilljunction.com.au for details on how to
register for this option