Short presentation to CIOs at 2013 San Francisco CIO Event, see http://www.hmgstrategy.com/events/agenda.asp?eventID=52 Discussion is brief on innovation, next era of IT computing and CIO role

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Convergence of Mobility, Analytics, Social
and Cloud to Drive Innovation
Kerrie Holley, IBM Fellow, Research
August 2013

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Four primary forms of innovation takes place within the
enterprise

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Hal Varian, Chief Economist at Google on Combinational
Innovation
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 Component parts are all bits:
– Protocols: TCP/IP, HTTP, CGI, SQL, …
– Languages: HTML, XML, Java, Python, Perl, …
 Bits / Protocols / Languages can be combined to
make:
– Web Pages, intranets, chat rooms, auctions,
exchanges, video streaming, VOIP, search
engines, tweets, …
 No time to manufacture, no inventory problems, no
delivery problems
 Bits can be shipped around the world in seconds,
and innovators can work in parallel
 Result: extremely rapid evolution and technologial
progress
 Question: What are the implications for
commerce?

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Mega Trends
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Technology Drivers
Mobile - Social – Cloud -
Analytics / Big Data
Increasing Complexity / Yet More Consumable
 Data and data management
 Workloads
 Discovering insights
 Interaction
Fast Pace
 Evolving business eco-system
 Dynamic scalability
 Minimize time to value
 Keeping pace with technology and globalization
Contextual Overload
 Proliferation of sensors and devices
 Demand for personalization
 Just in time
Growing Scale / Lower Barrier of Entry
 Users
 Transactions
 Computations
 Data

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Major Waves of Technology
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Back Office
Computing
Client Server
PC - 1981
World Wide Web
and eBusiness
Confluence of Social Mobile
Cloud Analytics / Big Data
90’s
80’s
60’s We are here

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The enterprise is transforming
 New user: fundamental Shifts in Devices and Usage
– PC  Mobile
– Search  Social
– Traveling Heavy  Traveling Light
– Minimal Insight  Contextual
– Standard Interfaces  Imagination of User Interfaces
 New developer: taking control over the corporation with Open
Source
– Prosumers are becoming the newest developers
– The new developer is API driven
 Application economy of the enterprise is changing: bring your
own applications, data and device to the enterprise
– Unaware  Incorporated Location Services
– “Toy Apps”  Business Level Capabilities
– Monolithic applications  Mobile Self-Service
Marketplaces
– Disruptors: born on the Internet Companies
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The Web Beyond the Browser
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Web 1994 was the “get me a domain and a page” era.
Web 2000 was the “make my page(s) interactive and put people on it” era.
Web 2010 is the “get rid of pages and glue APIs and people together” era.”
Robert Scoble (Author of tech blog Scobleizer)
“$7bn worth of items on eBay through APIs”
Mark Carges (Ebay CTO)
“The adoption of Amazon’s Web services is currently
driving more network activity then everything Amazon
does through their traditional web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
“$7bn worth of items on eBay through APIs”
Mark Carges (Ebay CTO)
The API which has easily 10 times more traffic then the website, has been really
very important to us.”
Biz Stone (Co-founder, Twitter)
“The adoption of Amazon’s Web services is currently driving more network
activity then everything Amazon does through their traditional web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
Web APIs are the
new, fast-growing
business channel
Businesses
Are Evolving
stores (800) ###s web sites
Not having an API today is like not having a Web Site in the 90s

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Business is experiencing the fourth wave of information
technology evolution
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Mainframe
Client-Server
Internet /
e-business
Social
Cloud
Mobility
Analytics
API
API
API API
API
API
API API

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Successful CIOs blend three pairs of roles that seem
contradictory, but are actually complementary
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Able
Pragmatist
Savvy
Value Creator
Relentless
Cost Cutter
Collaborative
Business Leader
Inspiring
IT Manager
Making
Innovation real
Raising the
ROI of IT
Expanding
business impact
Insightful
Visionary
By integrating these three pairs of roles, the CIO
makes innovation real, raises the ROI of IT and expands business impact

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The most effective CIOs consider the full range of possible
influences when evaluating how each pair of roles should be
prioritized
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Macroeconomic
factors
Regional
conditions
Industry
characteristics
Organizational
influences
Personal
aspirations
 Stay abreast of market forces
 Pay attention to geographical and regional particulars
 Know the availability of industry-specific skills
 Understand how customer expectations are changing
 Know where competitive threats exist
 Understand how customer relationships are evolving
 Understand the organization structure and culture
 Evaluate the overall business and IT situation
 Request input from end users and IT colleagues to identify
areas of strength, as well as improvement opportunities

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Kerrie Holley; klholley@us.ibm.com
twitter.com/kerrieh
http://www.facebook.com/KerrieHolleyIBM
http://www-
03.ibm.com/developerworks/blogs/page/Clien
tSOA
http://www.linkedin.com/in/kerrieholley

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