Manajemen Strategi

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PRESENTASI SIDANG TUGAS AKHIR
ADE RAFIANSYAH
16.207.0421
TEKNIK INDUSTRI
UNIVERSITAS ISLAM SULTAN AGUNG
8 OKTOBER 2012

STRATEGI BISNIS UNTUK MENINGKATKAN
PENJUALAN PRODUK JASA KREDIT PT.
FINANSIA MULTI FINANCE
( KREDITPLUS ) CABANG SEMARANG DENGAN
MENGGUNAKAN ANALISA QUANTITATIVE
STRATEGIC PLANNING MATRIX ( QSPM )

SPACE
IFE & EFE
SWOT GRAND

IFE & EFE
QSPM
SWOT
SPACE

SWOT
GRAND
SWOT

QSPM
SPACE
GRAND

SPACE
IFE & EFE

GRAND
SWOT

GRAND
SPACE
QSPM
SPACE
SPACE
QSPM
IFE & EFE GRAND SPACE

SPACE
GRAND
SWOT

IFE & EFE
SPACE
SWOT GRAND

GRAND

QSPM

SPACE
IFE & EFE
SWOT GRAND

IFE & EFE
QSPM
SWOT
SPACE
GRAND
SWOT

SPACE
SWOT GRAND
QSPM

IFE & EFE

SWOT
SPACE GRAND

GRAND
SPACE
QSPM
SPACE
SPACE
QSPM
IFE & EFE GRAND SPACE

SPACE
GRAND
SWOT

IFE & EFE
SPACE
SWOT GRAND

GRAND

QSPM

1 2 3 4 5 6 kekuatan INTERNAL FACTOR

Alat BANTU
penjualan
yang TIDAK
mudah di
tiru……

1 2 3 4 5 6 kekuatan INTERNAL FACTOR

Counter
Pelayanan
Kredit
Strategis

1 2 3 4 5 6 kekuatan INTERNAL FACTOR

JARINGAN DEALER

TERLUAS

1 2 3 4 5 6 kekuatan INTERNAL FACTOR

SYARAT
MUDAH

1 2 3 4 5 6 kekuatan INTERNAL FACTOR

3 HOURS
PROSEDUR PENGAJUAN KREDIT

1 2 3 4 5 6 kekuatan INTERNAL FACTOR

LOYALITAS
&
EFEKTIVITAS
LINGKUNGAN KERJA

1 2 3 4 kelemahan INTERNAL FACTOR

Minim
PENGALAMAN

1 2 3 4 kelemahan INTERNAL FACTOR

KURANG BANYAK
SALESMAN

1 2 3 4 kelemahan INTERNAL FACTOR

IMPLEMENTASI
PROGRAM

PASAR MASIH
TERBUKA LEBAR
EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

DEMAKKENDALUNGARAN

EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

DEMAND
EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

4th LARGEST

FACEBOOK
NATION
- 2012

EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

modernisasi

EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

RUMAH BARU
PERABOTAN BARU

EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

PERSAINGAN KETAT

EXTERNAL FACTOR-ANCAMAN 1 2 3 4

HARGA JUAL MURAH

EXTERNAL FACTOR-ANCAMAN 1 2 3 4

SPACE
IFE & EFE
SWOT GRAND
QSPM
IFE & EFE SPACE
SWOT

SWOT
GRAND
SWOT

QSPM
SPACE
GRAND
IFE & EFE

SWOT
SPACE GRAND

GRAND
SPACE
QSPM
SPACE
SPACE
QSPM
IFE & EFE GRAND SPACE

SPACE
GRAND
SWOT

IFE & EFE
SPACE
SWOT GRAND

GRAND

QSPM

SPACE
IFE & EFE
SWOT GRAND
QSPM
IFE & EFE SPACE
SWOT

SWOT
GRAND
SWOT

QSPM
SPACE
GRAND

SPACE
IFE & EFE

GRAND
SWOT

GRAND
SPACE
QSPM
SPACE
SPACE
QSPM
IFE & EFE GRAND SPACE

SPACE
GRAND
SWOT

IFE & EFE
SPACE
SWOT GRAND

GRAND

QSPM

No Strategi Total Score
1 Penetrasi Pasar 6.76
2 Pengembangan Produk 6.31

3 Pengembangan Pasar 5.79

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Manajemen Strategi

1. PRESENTASI SIDANG TUGAS AKHIR ADE RAFIANSYAH 16.207.0421 TEKNIK INDUSTRI UNIVERSITAS ISLAM SULTAN AGUNG 8 OKTOBER 2012

2. STRATEGI BISNIS UNTUK MENINGKATKAN PENJUALAN PRODUK JASA KREDIT PT. FINANSIA MULTI FINANCE ( KREDITPLUS ) CABANG SEMARANG DENGAN MENGGUNAKAN ANALISA QUANTITATIVE STRATEGIC PLANNING MATRIX ( QSPM )

3. POSISI & STRATEGI GOAL

4. TARGET PENJUALAN YANG BELUM TERCAPAI

5. SPACE IFE & EFE SWOT GRAND IFE & EFE QSPM SWOT SPACE SWOT GRAND SWOT QSPM SPACE GRAND SPACE IFE & EFE GRAND SWOT GRAND SPACE QSPM SPACE SPACE QSPM IFE & EFE GRAND SPACE SPACE GRAND SWOT IFE & EFE SPACE SWOT GRAND GRAND QSPM

6. SPACE IFE & EFE SWOT GRAND IFE & EFE QSPM SWOT SPACE GRAND SWOT SPACE SWOT GRAND QSPM IFE & EFE SWOT SPACE GRAND GRAND SPACE QSPM SPACE SPACE QSPM IFE & EFE GRAND SPACE SPACE GRAND SWOT IFE & EFE SPACE SWOT GRAND GRAND QSPM

7. EVALUASI INTERNAL

8. 1 2 3 4 5 6 kekuatan INTERNAL FACTOR Alat BANTU penjualan yang TIDAK mudah di tiru……

9. 1 2 3 4 5 6 kekuatan INTERNAL FACTOR Counter Pelayanan Kredit Strategis

10. 1 2 3 4 5 6 kekuatan INTERNAL FACTOR JARINGAN DEALER TERLUAS

11. 1 2 3 4 5 6 kekuatan INTERNAL FACTOR SYARAT MUDAH

12. 1 2 3 4 5 6 kekuatan INTERNAL FACTOR 3 HOURS PROSEDUR PENGAJUAN KREDIT

13. 1 2 3 4 5 6 kekuatan INTERNAL FACTOR LOYALITAS & EFEKTIVITAS LINGKUNGAN KERJA

14. 1 2 3 4 kelemahan INTERNAL FACTOR

15. 1 2 3 4 kelemahan INTERNAL FACTOR Minim PENGALAMAN

16. 1 2 3 4 kelemahan INTERNAL FACTOR KURANG BANYAK SALESMAN

17. 1 2 3 4 kelemahan INTERNAL FACTOR IMPLEMENTASI PROGRAM

18. EVALUASI EKSTERNAL

19. PASAR MASIH TERBUKA LEBAR EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

20. DEMAKKENDALUNGARAN EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

21. DEMAND EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

22. 4th LARGEST FACEBOOK NATION - 2012 EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

23. modernisasi EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

24. RUMAH BARU PERABOTAN BARU EXTERNAL FACTOR-PELUANG 1 2 3 4 5 6

25. PERSAINGAN KETAT EXTERNAL FACTOR-ANCAMAN 1 2 3 4

26. HARGA JUAL MURAH EXTERNAL FACTOR-ANCAMAN 1 2 3 4

27. MALU EXTERNAL FACTOR-ANCAMAN 1 2 3 4

28. EXTERNAL FACTOR-ANCAMAN 1 2 3 4

29. SPACE IFE & EFE SWOT GRAND QSPM IFE & EFE SPACE SWOT SWOT GRAND SWOT QSPM SPACE GRAND IFE & EFE SWOT SPACE GRAND GRAND SPACE QSPM SPACE SPACE QSPM IFE & EFE GRAND SPACE SPACE GRAND SWOT IFE & EFE SPACE SWOT GRAND GRAND QSPM

30. SO ST WO WT SWOT

31. SPACE IFE & EFE SWOT GRAND QSPM IFE & EFE SPACE SWOT SWOT GRAND SWOT QSPM SPACE GRAND SPACE IFE & EFE GRAND SWOT GRAND SPACE QSPM SPACE SPACE QSPM IFE & EFE GRAND SPACE SPACE GRAND SWOT IFE & EFE SPACE SWOT GRAND GRAND QSPM

32.

33. SPACE IFE & EFE SWOT GRAND QSPM IFE & EFE SPACE SWOT SWOT GRAND SWOT QSPM SPACE GRAND SPACE IFE & EFE GRAND SWOT GRAND SPACE QSPM SPACE SPACE QSPM IFE & EFE GRAND SPACE SPACE GRAND SWOT IFE & EFE SPACE SWOT GRAND GRAND QSPM

34.

35. SPACE IFE & EFE SWOT GRAND QSPM IFE & EFE SPACE SWOT SWOT GRAND SWOT QSPM SPACE GRAND SPACE IFE & EFE GRAND SWOT GRAND SPACE QSPM SPACE SPACE QSPM IFE & EFE GRAND SPACE SPACE GRAND SWOT IFE & EFE SPACE SWOT GRAND GRAND QSPM

36. No Strategi Total Score 1 Penetrasi Pasar 6.76 2 Pengembangan Produk 6.31 3 Pengembangan Pasar 5.79

37. KESIMPULAN

38. POSISI BISNIS AGRESIF

39. Market Penetration

40. SEKIAN & TERIMAKASIH

Manajemen Strategi

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