Growth hacking and viral distribution sxsw

•

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Technology Business

Crowdsourcing Viral Campaigns
Growth Hacking and Viral Distribution
Ken Zi Wang
Founder/CEO BUZZSTARTER.com
@kenziwang
www.buzzstarter.com

Crowdsourcing Viral Campaigns
- Started ﬁrst eCommerce startup
at 19
- Channel: Google Adwords

Crowdsourcing Viral Campaigns
What is Growth Hacking?
Originally - Using software development to achieve
massive marketing goals
Now - Practical marketing for startups

Crowdsourcing Viral Campaigns
Who is a Growth Hacker?
Characterics:
1. Creative
2. Analytical
3. Product Driven

Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs

Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
1. Startups iterate fast
2. Designed for astronomical growth
3. Has to be resource eﬃcient
4. Distribution channels come and go

Crowdsourcing Viral Campaigns
How do we do Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
Viral loop (Dropbox)
Platform (FB pages, FB connect)
Content Marketing (Pinterest)
Email Marketing (Twitter)
Dead Simple Onboarding (Instagram)
Viral Campaign (Dropbox )
...
TV
Radio
Billboards
Mailing
Banner Ads...

Crowdsourcing Viral Campaigns

Crowdsourcing Viral Campaigns
Get a friend to join
both of you get 100 MB for free
DROPBOX

Crowdsourcing Viral Campaigns

Crowdsourcing Viral Campaigns
5 lessions from top growth experts
1. Retention > Acquision
2. ABCD - Always Be Customer Developing
3. True Growth CANNOT be hacked
(focus on human motive)
4. Focus on 1 metric only for a while
5. Language is everything

Crowdsourcing Viral Campaigns
Where do you get more resources on distribution?
blog.kissmetrics.com
Andrew Chen’s blog
Sean Ellis’ Blog
www.GrowthHelp.com

Crowdsourcing Viral Campaigns
kenzi@buzzstarter.com

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Growth hacking and viral distribution sxsw

1. Crowdsourcing Viral Campaigns Growth Hacking and Viral Distribution Ken Zi Wang Founder/CEO BUZZSTARTER.com @kenziwang www.buzzstarter.com

2. Crowdsourcing Viral Campaigns - Started ﬁrst eCommerce startup at 19 - Channel: Google Adwords

3. Crowdsourcing Viral Campaigns What is Growth Hacking? Originally - Using software development to achieve massive marketing goals Now - Practical marketing for startups

4. Crowdsourcing Viral Campaigns Who is a Growth Hacker? Characterics: 1. Creative 2. Analytical 3. Product Driven

5. Crowdsourcing Viral Campaigns Why do we need Growth Hacking? (Growth Hacking vs Traditional Marketing) vs

6. Crowdsourcing Viral Campaigns Why do we need Growth Hacking? (Growth Hacking vs Traditional Marketing) vs 1. Startups iterate fast 2. Designed for astronomical growth 3. Has to be resource eﬃcient 4. Distribution channels come and go

7. Crowdsourcing Viral Campaigns How do we do Growth Hacking? (Growth Hacking vs Traditional Marketing) vs Viral loop (Dropbox) Platform (FB pages, FB connect) Content Marketing (Pinterest) Email Marketing (Twitter) Dead Simple Onboarding (Instagram) Viral Campaign (Dropbox ) ... TV Radio Billboards Mailing Banner Ads...

8. Crowdsourcing Viral Campaigns

9. Crowdsourcing Viral Campaigns Get a friend to join both of you get 100 MB for free DROPBOX

10. Crowdsourcing Viral Campaigns

11. Crowdsourcing Viral Campaigns 5 lessions from top growth experts 1. Retention > Acquision 2. ABCD - Always Be Customer Developing 3. True Growth CANNOT be hacked (focus on human motive) 4. Focus on 1 metric only for a while 5. Language is everything

12. Crowdsourcing Viral Campaigns Where do you get more resources on distribution? blog.kissmetrics.com Andrew Chen’s blog Sean Ellis’ Blog www.GrowthHelp.com

13. Crowdsourcing Viral Campaigns kenzi@buzzstarter.com