An introduction to Scotia Macleod and what you need to think about when trying to attract capital or investors to your business

1. Dates & DollarsThe same rules apply Ken Macleod

2. Scotia Macleod develops strategies & plans for high stakes events likethe acquisition of capital or owner exits.

5. Investor & Sale Ready ProgrammesWe partner with established and growing organisations

7. Investor & Sale Ready Programmes

8. Partner With Established OrganisationsWe mentor entrepreneurs with early and seed stage opportunities

10. Investor & Sale Ready Programmes

11. Partner with Established Organisations

13. Seeds to Sow Strategic Approach- consider your marketing strategy as a framework Investor Readiness is Value Creating- preparing for investment improves value The Dating Analogy- consider the parallel

14. Meet Bobby Click here for content

15. The Error of Bobby’s way….. He has no strategy He has a bit of a screw loose He doesn’t have a clue who is talking to He is totally self obsessed He committed the ultimate faux pas

16. Positioning: YOU are the #1 Decision Factor experience integrity trust knowledge leadership vision multi-disciplined coachable likeable Feet on the ground realism passion commitment professionalism

17. Investor Landscape

18. Risk / Reward Entrepreneurs are naturally optimistic Investment decisions are based on risk and reward Successful entrepreneurs are good risk managers

19. Positioning: Your Business arket M ain xit P S C P C T F E MakeProposalsSimple, ConfusedPropositionsCanTerminate theFundingExercise unding Proposal & Valuation olution eam &Management ustomer ompetition & Validation rojections

20. The Faux Pas:Top Turn Offs “We have NO COMPETITION” “We only need to secure 1% of a massive market” Valuations are off the scale Over-engineered financial model Lifestyle businesses Executive Summary fails to capture the story

21. Summary 1 Be STRATEGIC 2 Build the right THE TEAM 3 Focus on the right TYPE OF INVESTOR 4 Develop RISK MANAGEMENT SKILLS 5 Focus on the critical POSITIONING ELEMENTS 6 Avoid the FAUX PAS…

22. www.scotiamacleod.com.aufor free reports and more information