This document discusses the business model canvas, which is a tool for describing key components of a business model. It outlines the nine blocks of the business model canvas - value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Examples are provided for each block. Links are also included for online business model canvas tools and additional resources on the topic.

2. SMEBOX AB
Business Model Canvas
KENNETH OE SUNDIN
BASSEL MATAR
2014-10-29

3. Business Models are different
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4. Wikipedia
y A business model describes the rationale of how
an organization creates, delivers, and captures value[1] - economic,
social, or other forms of value.
y The process of business model design is part of business strategy.
y In theory and practice the term business model is used for a broad
range of informal and formal descriptions to represent core aspects of
a business, including purpose, offerings, strategies, infrastructure,
organizational structures, trading practices, and operational processes
and policies.
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5. What is a Business Model?
y “A business model is not a business plan and a business
plan is not a business model.
y Your business plan documents how you will execute your
business model.
y Your business model is your proprietary methodology used
to offer service and retain your customers.”
y Source Business Model Institute
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6. Business Model Canvas
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7. Value Proposition
• The products and/or services a business offers.
• Quoting Osterwalder (2004), a value proposition is ”an overall view
of .. products and services that together represent value for a specific
customer segment.
• It describes the way a firm differentiates itself from its competitors
and is the reason why customers buy from a certain firm and not
from another."
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8. Customers
{ Customer Segments: The target audience for a business' products
and services.
{ Channels: The means by which a company delivers products and
services to customers. This includes the company's marketing and
distribution strategy.
{ Customer Relationship: The links a company establishes between
itself and its different customer segments.
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9. Infrastructure
• Key Activities: The activities necessary to execute a company's
business model.
• Key Resources: The resources that are necessary to create value
for the customer.
• Partner Network: The business alliances which complement other
aspects of the business model.
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10. Finances
• Cost Structure: The monetary consequences of the means
employed in the business model.
• Revenue Streams: The way a company makes money through a
variety of revenue flows
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11. Business Model Canvas
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12. Time for:
y Questions
y Discussion
y Cases
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13. Links
y Web based tool for creating your first Business Model Canvas
{ https://canvanizer.com/new/business-model-canvas
y Business Model Canvas Explained – a Youtube intro
{ https://www.youtube.com/watch?v=QoAOzMTLP5s
y Value Proposition Design – The new book from Alex Osterwalder
{ http://www.businessmodelgeneration.com/
{ http://steveblank.com/2014/10/24/17577/
y Lean Canvas – a method based on the Original Canvas
{ http://practicetrumpstheory.com/why-lean-canvas/
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14. Links to tools
y The Canvas – PDF
{ http://bit.ly/bmc_canvas_141028
y Questions to be Answered – QTA – about your Business Modell
{ http://bit.ly/BMC_QTA_141028
y This presentation
{ http://bit.ly/eclub2410_BMC_141027
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15. Links to Blogposts
y The Digital Entrepreneur
{ http://wifl.se/the-digital-entrepreneur/
y Knowledge as a Service – KaaS
{ http://wifl.se/kaas-a-new-way-of-sharing-knowledge-and-experiences/
{ http://wifl.se/kaas-will-it-make-knowledge-providers-unemployed/
y 900.000 new jobs are waiting
{ http://wifl.se/900-000-new-jobs-are-waiting/
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16. y Kenneth OE Sundin
{ Cellphone +46 70 578 52 52
{ E-mail kenneth.sundin@smebox.com
{ Skype kenneth_oe_sundin
www.smebox.com www.smeacademy.eu
2014-10-29
y Bassel Matar
{ Cellphone +46 73 707 27 46
{ E-mail bassel.matar@smebox.com