1. Stories from the Frontlines
Tourism & Hospitality
Kemp Edmonds
@kempedmonds
bit.ly/kemptour
2. Agenda
• Who’s This Guy?
• The State of Social
• Tactics in Practice
• Hands-on demonstration
• AMA
3. Introduction
• Global Copyright Battle with Pakistan’s First Social Media Company
• Expert Legal Witness in Precedent Setting Canadian Labour Case
• Getting Connected to NASA’s CIO
5. First impressions are happening in social.
Social is overtaking search
0
50000
100000
150000
200000
250000
300000
Sept Oct Nov Dec Jan Feb
Owned
SEO
7. Evolution of social
Brick and
Mortar
Website Social
Social is where your customers learn,
seek, discover and decide.
8. How do I reach my target audience?
How do I effectively engage the right customers?
How do I drive value from engaged users?
How do I measure the business impact of social activity?
How can I do all of this efficiently?
Marketers are facing
new challenges
9. It’s not about likes, mentions,
followers or even social at scale.
It’s about how social can drive
business objectives.
29. Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment
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Enterprise Solutions +
Training & Services
Multiple Pro Paid
Individuals & Teams
Millions of Free users organically choose
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30. Social Maturity
MOVABLE MIDDLE
EDUCATE
• Give them a formula for success
• On-going training & education
SET IN THEIR WAYS
KEEP IT SIMPLE
• Integrate social into their
existing process
SOCIAL EXPERTS
EMPOWER
• Personalization
• Give them the best tool
and let them run