A powerpoint I created detailing the basics of social media and how it can help to build personal and professional brands. Kemal Brown.

1. THE BASICS:
SOCIAL MEDIA
101 Kemal Brown
Digital Consultant

2. THE NEW NORMAL
Social media has forever changed how the
world, shares, connects, and interacts with
information. Diving in without a sense for what
it's like can be overwhelming, and building a
network that provides real value takes both
savvy and hard work, but fear not—we're here
to help!
No matter what your skill level is, there's plenty in
here to help you improve your social presence. What
are we waiting for? Let's dive in!

3. “Social media has allowed
everyone, anywhere with a
smartphone or computer to
reach anyone, anywhere, in
real-time.

4. WHAT IS SOCIAL MEDIA
"Social media" is a way for people to communicate and
interact online. While it has been around since the dawn of the
World Wide Web, in the last 10 years or so we've seen a
surge in both the number and popularity of social media sites.
It's called social media because users engage with (and
around) it in a social context, which can include
conversations, commentary, and other user-generated
annotations and engagement interactions.
This presentation will primarily focus on the two (2) social media
channels most suited for the goals we have established:
● Facebook
● LinkedIn

5. OUR FOCAL AREAS
1. Social Media Channels
2. How To Socialize
MAPPING THE PATH

6. 1.
Pick Your
Playground
Which Social
Network
Do You Choose?

8. 2.
Facebook
The Facebook
Page vs. Profile

9. The Facebook
Page vs. Profile

10. A FEW TERMS
Page “Like” – When a fan “likes” your page, anything you post or update will show up in
their news feed.
Engagement – The number of likes, comments, and shares you receive.
Timeline – The stream of updates on your own personal profile or page.
“Like” – An engagement function that lets fans give positive feedback on a post.
Share – The share feature lets you share the content you enjoy with personal Facebook
friends.
Events – Facebook Events can be created by a page or profile, and are used for parties,
business events, and planned chats.
Friends – A friend is someone who received your friend request and accepted it. Once the
request is accepted, you will start seeing their updates in your news feed.
Fans – These are the people who “liked” your business page. A business does not have to
take any action for someone to become a fan.
Sponsored Story – This is a message that comes from a friend about them engaging with a
page, app, or event that a business, organization, or individual has paid to highlight.

11. WHICH TO CHOOSE?
A Profile is great for doing things like communicating with your family and friends,
sharing photos, videos, and links with them, and connecting with your favorite
brands, celebrities, and causes.
Facebook Pages are the best way to market your business or organization.This is
your business profile or “page” where customers can find your posts and business
information.
1. Pages are public and easily sharable
2. With Pages you can run promotions and display content in a professional way
3. You can access insights about the activity of your fans

12. CREATING A PAGE
1. Choose the right “type” for your business or organization
2. Pick the right profile picture and cover photo
3. Tell people all “About” your business
4. Tell your story by marking your milestones
5. Post a first update that people will want to tell their friends about
6. Tell your network and connect your touch points

13. FACEBOOK TIPS
1. Length of posts: Posts between 100 and 250 characters receive 60 percent
more likes, comments, and shares.
2. Type of posts: Photos, photo albums, and videos get 120 percent, 180
percent, and 100 percent more engagement than links and text-only posts
3.Tell your fans what you want them to do: Comment, like, share tag
friends etc.
4. Have conversations with your fans.
5. Build it by telling your friends, family and existing about it.
6. Tell your network and connect your touch points.

14. FACEBOOK TRAINING CHECKLIST
▸The Newsfeed/Notifications
▸The Timeline
▸Posting, Tagging, @Name & Messaging
▸Scheduling Posts, Best Time
▸Searching For Friends
▸Facebook Insights - Basic
▸Uploading Video/Pictures
▸Creating A Facebook Event
▸Optimising Your Devices For Facebook
▸Facebook Analytics
▸Sharing Content From Other Sites

15. DOS AND DON’TS
1. Talk to, not at your audience.
2. Always respond to comments and questions.
3. Keep posts short.
4. Don’t like your own posts.
5. Don’t post back to back.
6. Always aim to be positive.
7. Share other person’s content, don’t make it all about you.
8. Always use quality photographs.
9. Always remove shared links.

16. FACEBOOK IS FOR BUSINESS &
PLEASURE
Groups
are user-created
and have varying
levels of privacy and
security, much like
individual profiles.
Users can organize
groups around any
topic or event they
like. They are great
for learning and
connecting with like
minds.
Events
allow users to
organize around a
point in time.
Security here is
fairly customizable,
allowing for public,
private, and
somewhere-in-
between events.
Facebook
Messenger
Facebook’s internal
messaging tool.

17. 3.
LinkedIn
Networking
For Success

19. A FEW TERMS
Update – Status updates and content that you post.
Introduction – A way to introduce yourself to those you are not currently connected to.
Profile – Similar to a resume, you add information about you and your job history.
Company Page – A place for businesses to include information about their business and
create updates about their business and their industry.
Groups – These can be public or private, and can be created by an individual or company. It
allows users to come together and talk about a specific subject on one page.
Recommendation – A way to recommend a friend/colleague, based on their professional
experience, to anyone who views their profile.
LinkedIn Pulse - LinkedIn’s digital publishing platform.
Influencers – Key and influential people in your industry that can provide you with great
content.
Invitation – Invite someone to join your network and connect with you
Degrees – This acts like 6 degrees of Kevin Bacon by showing you how you are connected
to a person even if it’s through a number of people.
InMail - Direct message any LinkedIn member - Premium Feature

20. LINKEDIN IS FOR PROFESSIONALS
Who To Follow
Influencers and
individuals in your
industry. Persons in
a similar position.
Types of Content
Quotes, articles,
words of wisdom,
sound industry
advice.
Frequency of Posts
LinkedIn should be
monitored daily.

21. LINKEDIN CHECKLIST
▸Profile
▸Updates
▸Analytics
▸Groups
▸Creating A Post & Publishing
▸Uploading Video/Pictures
▸Creating A Facebook Event
▸Optimising Your Devices For Facebook
▸Slideshare

22. BE
HUMAN
Share aspects of your life, share your
interests, your ideas and things that would
be useful to others.

23. Words
Effective for short
quotes and mini-
blogs. . If you have
longer thoughts you
want to share, create
a blog post on
LinkedIn.
YOU CAN ALSO SPLIT YOUR
CONTENT
Images & Video
Share things you
find interesting that
represent all your
sides, the funny,
professional and
spiritual. Be visual.

24. A PICTURE IS
WORTH A
THOUSAND
WORDS
A complex idea can be
conveyed with just a
single still image,
namely making it
possible to absorb large
amounts of data quickly.

25. WANT BIG
IMPACT?
Use big
images.

26. THE
BEST
CONTENT
HAPPENS
WHEN
Relevant SimpleVisual

27. OUR
PROCESS
IS EASY
Set-up Profile
Decide on content types
Post & maintain consistency

28. THANKS!
Any questions?
You can find me at @kemallbrown, (876) 422-8494 &
kemal@blakgatemedia.com