To coincide with a series of posts on the Keller Fay "WOM Matters" blog (http://bit.ly/fFKFTP) about word of mouth in the product category of Sports, Keller Fay ran some numbers to determined the most talked about Pro Sports Teams. Of the Top 20 Most Talked about Pro Sports Teams in America, 14 teams are from the NFL, 3 from the NBA, and 3 from MLB. This list was compiled from randomly selected weeks of brand mentions from January 2010 through December 2010 as part of Keller Fay's on-going TalkTrack(R) study. To learn more about The Keller Fay Group and how your business can use their TalkTrack study to better measure the effectiveness of marketing and advertising programs, visit www.KellerFay.com.

1. 1 New York Jets

2. The Most Talked About Pro Sports Teams January 2011

3. TalkTrack Study Monitors marketing-related conversations Americans have offline and online Since 2006, over 1.5 billion conversations have been captured, tabulated, and studied In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69) This data was compiled from randomly selected weeks of brand mentions from Jan. 2010 through Dec. 2010 ®

4. The Most Talked About Pro Sports Teams January 2011

5. 20 Seattle Seahawks

6. 19 Arizona Cardinals

7. 18 New York Giants

8. 17 Boston Red Sox

9. 16 Boston Celtics

10. 15 San Diego Chargers

11. 14 Cleveland Cavaliers

12. 13 New York Yankees

13. 12 Baltimore Ravens

14. 11 Philadelphia Eagles

15. 10 New Orleans Saints

16. 9 Pittsburgh Steelers

17. 8 Minnesota Vikings

18. 7 Green Bay Packers

19. 6 New England Patriots

20. 5 Los Angeles Lakers

21. 4 Chicago Bears

22. 3 Indianapolis Colts

23. 2 Dallas Cowboys

24. The most talked about pro sports brand...

25. 1 New York Jets

26. Top 20 Scorecard 3 teams 3 teams 14 teams

27. www.KellerFay.com