Colleen Tuxworth Masterclass

Masterclass / Skill Session: Meeting Room 4 Retail in Museums and Galleries - Merchandise Planning, Purchasing and Production Colleen Tuxworth Principal, Cultural Retail

Retail in Museums and Galleries - Merchandise planning, purchasing, and production Colleen Tuxworth – CULTURAL RETAIL M&GSQ State Conference, August 2011

ROLE OF RETAIL IN MUSEUMS & GALLERIES - commercial & community asset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MERCHANDISE PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MERCHANDISE PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Books Multi media Cards Gifts Branded/Custom Homewares Souvenirs Jewellery Toys & Educational Special Exhibition Apparel Fossils & gemstones Poster & Prints Consignment

[object Object],[object Object],Department % of total Sales $ total Gross Profit Margin % Gross Profit $ % of Gross Profit Exhibition guides 20 $ 5,000 40 $2,000 16% Cards 25 $ 6,250 52 $3,250 27% Gallery Branded 15 $ 3,750 60 $2,250 19% Gifts (inc. Jewellery) 10 $ 2,500 48 $1,200 10% Souvenirs 5 $ 1,250 53 $ 663 5% Toys & Activity Kits 15 $ 3,750 58 $2,175 18% Consignment 10 $ 2,500 25 $ 625 5% $12,163

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PURCHASING PRODUCTS THAT SELL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DETERMINING PRODUCTS THE CUSTOMER WANTS TO BUY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONSIGNMENT MERCHANDISE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRICING POLICY & STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Margin = Gross Profit x 100 Sales Markup = Gross Profit x 100 Cost

PRICING STRATEGIES: ,[object Object],[object Object],[object Object]

PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object]

PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

MSAA – MUSEUM SHOPS ASSOCIATION OF AUSTRALIA ,[object Object],[object Object],[object Object],[object Object]

In Conclusion: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Colleen Tuxworth Masterclass

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Editor's Notes