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Personal Branding
Khaled ElAhmad
www.KhaledElAhmad.com
Facebook users in Arab
Countries
Twitter Monthly Active Users
(MAU) in Arab Countries
Source: ConnectAds Feb 2015
KSA 8.8Mil
UAE 1.5Mil
Egypt 1.5Mil
Kuwait 1M
Qatar 350K
Lebanon 260K
Jordan 250K
Bahrain 220K
Oman 200K
Instagram users in Arab
Countries
KSA 8.8Mil
Kuwait 2.1Mil
Iraq 1.6Mil
Bahrain 1.1Mil
Jordan 950K
Lebanon 890K
‫هاشم؟‬ ‫على‬ ‫رحتوا‬ ‫مرة‬ ‫آخر‬ ‫متى‬
‫والمناصير؟‬
‫المناصير‬
What is Branding?
If you are part of the herd?
What would set you apart?
‫خالل‬ ‫من‬ ‫معين‬ ‫مجال‬ ‫في‬ ‫خبير‬ ‫لمرتبة‬ ‫الوصول‬ ‫هو‬ ‫الذاتي‬ ‫الترويج‬
‫تقديمها‬ ‫تستطيع‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬ ‫التي‬ ‫المضافة‬ ‫القيمة‬
‫باستمرار‬
Have you Googled your name?
Build your Online Community
What Impression you want
people to make of you?
What do people Compliment
you for?
What are you Passionate
about?
What are your Strengths?
Your brand is not created –
it’s Cultivated
Your Superpowers are the things
you do better than everyone else
What are your Values?
418 Values here: http://bit.ly/VaLueS
What are your Values?
418 Values here: http://bit.ly/VaLueS
How can you Serve
Humanity?
What is the one thing you can bring to
the world Differently?
You could be an Innovater
Hasan Minawi
You could be the CEO of
Arab Amazon
Alaa Al Sallal
You could be a Tech teacher
Hanan Khader
You could be the next Fadi
Ghandour!
Your Title: Be Authentic
Avoid: Guru, Expert, Ninja
Your Bio: Personal + Professional + Cause
Produce Good content
Don’t be a copy cat
Content Banks
Facebook List
1- Mouse over the “Like” Button and Click to Like the page
2- Mouse over the “Like” button then right click and
Add to List
3- Create a New List and add the page to it.
Engage
Thank people for Retweeting & Sharing your content
Retweet, Reply & Comment on people's posts
Post about your Personal Life
something that actually reveals a dimension of your life,
or character, or belief system.
Reputation management
Listen
"It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you will
do things differently." Warren Buffet
Boston Marathon victim
costume
PR Executive Racist Tweet
WHY
LINKEDIN?
@KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA | KCCLAVERIA.COM
Because it is the world’s
largest professional network.
@KCCLAVERIA | KCCLAVERIA.COM
It has 277 million members
(and growing).Photo credit: press.linkedIn.com
@KCCLAVERIA | KCCLAVERIA.COM
Your LinkedIn profile ranks
high on Google.
@KCCLAVERIA | KCCLAVERIA.COM
Recruiters use it.Credit: Jobvite.com
@KCCLAVERIA | KCCLAVERIA.COM
TIP #1:
Complete your profile.
@KCCLAVERIA | KCCLAVERIA.COM
Go for it.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #2:
Use keywords in your profile.
@KCCLAVERIA | KCCLAVERIA.COM
Add keywords to
your professional
headline.
@KCCLAVERIA | KCCLAVERIA.COM
Use keywords
in your
summary.
@KCCLAVERIA | KCCLAVERIA.COM
Mention what
tools and
software you
have
experience
with.
@KCCLAVERIA | KCCLAVERIA.COM
Mention clients
you have
worked with.
@KCCLAVERIA | KCCLAVERIA.COM
Keywords increase
your chances of
getting found.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #3:
Show off key projects.
@KCCLAVERIA | KCCLAVERIA.COM
Go to your
“experience”
section and
add links to
each role.
@KCCLAVERIA | KCCLAVERIA.COM
LinkedIn will
show your
projects under
each role.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #4:
Connect only with people you know or
you’ve met.
@KCCLAVERIA | KCCLAVERIA.COM
Connect with
colleagues,
classmates,
friends or
people you’ve
met at
networking
events.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #5:
Customize your message when
inviting people.
@KCCLAVERIA | KCCLAVERIA.COM
Customize this
section.
@KCCLAVERIA | KCCLAVERIA.COM
ALWAYS.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #6:
Post consistently.
@KCCLAVERIA | KCCLAVERIA.COM
Share links to
industry news and
your own work,
photos, etc..
@KCCLAVERIA | KCCLAVERIA.COM
Posting regularly
keeps you on
people’s radar.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #7:
Mention people.
@KCCLAVERIA | KCCLAVERIA.COM
But only do it
when it’s
appropriate.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #8:
Check who’s checking your profile.
@KCCLAVERIA | KCCLAVERIA.COM
You’ll find this at the
right-hand side of your
LinkedIn feed.
@KCCLAVERIA | KCCLAVERIA.COM
Check this
section to
discover new
people to
connect with.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #9:
Recommend (awesome) people.
@KCCLAVERIA | KCCLAVERIA.COM
Share the love.
Don’t be shy to
leave a
recommendation
for people
who’ve worked
with.
@KCCLAVERIA | KCCLAVERIA.COM
Also, don’t be shy
about asking for
recommendations.
@KCCLAVERIA | KCCLAVERIA.COM
TIP #10:
Invite people to meet you offline.
Thank You
Khaled ElAhmad
www.KhaledElAhmad.com

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Personal branding zinc august 2015

Notas do Editor

  1. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  2. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  3. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  4. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  5. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  6. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  7. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  8. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  9. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  10. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  11. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  12. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  13. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/
  14. Photo credit: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/