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Social Media for SEO
How to get safe, effective and long term
“SEO” results using Social Media Marketing.
Why use Social Media for SEO?
• Social media marketing can help increase natural
links to your website.
• It forces a soun...
How to use Social Media for SEO?
• Build an audience on your social channels.
• Create content people actually want to rea...
Building an Audience
• Create your social profiles – Facebook, Twitter, G+
• Find the influencers in your niche & follow t...
Create content for your website
• Always create content for your website - not just
your social channels.
• Share links to...
Build Relationships with influencers
• Connect with “people like you”.
• Private message and tell them you found a post
us...
But, how does this help SEO?
More content on your website
• Every article you create for you website is another
keyword ranking opportunity.
– You have...
More backlinks to your website
• By sharing content across your social channels
you’re likely to gain natural back links f...
Better Engagement Metrics
• All that relevant content you’ve been adding to your
blog is keeping users on your site longer...
Here’s the overall SEO benefit
• More content on your website = More keyword
ranking opportunities.
• More backlinks = Hig...
And that’s not all….
There’s still the benefit of Social itself!
• You now have an audience, who likes, and recommends
your business to their f...
Results #1: Test Website
Results #2: The Social Savior
The Social Savior: Live Case Study
www.thesocialsavior.com/au/
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The Social Savior - SEO results from SOCIAL Marketing

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A presentation I gave to the Melbourne SEO meetup in January on how to get increased search engine rankings and traffic combining content marketing and social media.

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The Social Savior - SEO results from SOCIAL Marketing

  1. 1. Social Media for SEO How to get safe, effective and long term “SEO” results using Social Media Marketing.
  2. 2. Why use Social Media for SEO? • Social media marketing can help increase natural links to your website. • It forces a sound content strategy that will create a “good user experience”. • This is what Google wants. • Social media can help “water down” the strategic link building you’re already doing. • It’s as “white hat” as it gets!
  3. 3. How to use Social Media for SEO? • Build an audience on your social channels. • Create content people actually want to read. • Broadcast that content to your audience. • Drive the audience to your website. • Take advantage of social proof this creates to build relationships with “influencers” and “others like us”.
  4. 4. Building an Audience • Create your social profiles – Facebook, Twitter, G+ • Find the influencers in your niche & follow them. • Follow the influencers followers. • Post and comment in relevant groups. • Share, retweet and comment on your influencers posts. • Read and comment on influencers blogs.
  5. 5. Create content for your website • Always create content for your website - not just your social channels. • Share links to your content – this will drive the user to your website. • Pay attention to user feedback – likes, shares, comments – adjust your strategy. • Pay attention to what’s working for your influencers – and do it better.
  6. 6. Build Relationships with influencers • Connect with “people like you”. • Private message and tell them you found a post useful, or you’ve been following their blog. • Let them know you’ll retweet their content to your audience whenever they need. • Offer a guest posting opportunity on your website. • Let the law of reciprocation do it’s thing!
  7. 7. But, how does this help SEO?
  8. 8. More content on your website • Every article you create for you website is another keyword ranking opportunity. – You have the opportunity to rank for hundreds of “long tail” keywords while your competitors scramble for a handful of “head terms”. – Use your using your blog to answer questions people are asking on Google is a good way to get long tail traffic.
  9. 9. More backlinks to your website • By sharing content across your social channels you’re likely to gain natural back links from people in your audience. – And if you’re lucky some posts will go viral! • You’ll also get links from influencers you built relationships with. – They’ll most likely link to the guest post you offered them. – And, maybe they offer you a guest posting opportunity too!
  10. 10. Better Engagement Metrics • All that relevant content you’ve been adding to your blog is keeping users on your site longer. And search engines see: – More visitors to your website. – A lower bounce rate. – Increased time on site. – More return visitors. – And the search engines see an overall better user experience.
  11. 11. Here’s the overall SEO benefit • More content on your website = More keyword ranking opportunities. • More backlinks = Higher rankings. • Better engagement metrics = Sustained rankings over the long term.
  12. 12. And that’s not all….
  13. 13. There’s still the benefit of Social itself! • You now have an audience, who likes, and recommends your business to their friends. • You’ve got massive amounts of “social proof” on your social channels and website – which can make people more comfortable buying from you! • You get traffic directly from social – they might not always buy straight away – but if they do it will be from you. • You’re connecting with your clients, and potential clients – offering an overall better experience than your competition.
  14. 14. Results #1: Test Website
  15. 15. Results #2: The Social Savior
  16. 16. The Social Savior: Live Case Study www.thesocialsavior.com/au/
  • RobertThoolen

    Feb. 17, 2015
  • shilaparveen

    Feb. 2, 2015
  • DavidIwanow

    Feb. 1, 2015
  • holidaypointau

    Feb. 1, 2015

A presentation I gave to the Melbourne SEO meetup in January on how to get increased search engine rankings and traffic combining content marketing and social media.

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