Introduction to COM597, Building mobile applications, Summer 2010

1. 21 June 2010 Why A Smartphone Class?

2. 4B v 1B

3. 75%

4. Ubiquitous access drives mobile application consumption Q: Why do you use your smartphone to run work applications instead of a computer? Source: Forrester’s Workforce Technographics®, US, Canada, and UK Survey, Q3 2009 Base: US, Canadian, and UK information workers who use a smartphone weekly for work with at least one work application on their smartphone

5. 17%

6. September 2009 “The State Of Consumers And Technology: Benchmark 2009, US” Mobile: Older Families Have The Most Phones

7. What’s Going On? Ubiquitous wireless broadband Devices that make it easy to do more than talk Network effects “Affordable” services

8. Understanding The Customer

9. US Smartphone Market Share

11. What’s Different? Designing for fingers/touchscreens Memory, CPU, power limits Screen size Task focus Location-based features Iffy-or-slow Internet access

12. Development Cycle Initial business case Audience needs, goals Business/communication objectives Designing user experience Architecture and code Testing and Promotion

13. Kathy E. Gill UW MCDM COM597, Building Mobile Applications aka “The iPhone class” or “The smartphone class” Summer 2010 Creative Commons License – Attribution/non-commercial/share-and-share alike