First. Step away from the computer. photo by riotjane - 2008

Second. Who is your audience? photo by Carbon NYC - 2008

Third. What role are you playing? photo by Khalid Almasoyd - 2008

What is your story?

Ideas. Concepts. Not Slides.

Architecture: Story Board Text Text Design 2 Good Graph Design 3 Text Text Storyboard Images Design Principle 1 Cluttered Image Bad Graph Text Story Frames Title & Intro Design 4

Design Tips: Four Visual Principles

1. Simplify

80%

Avoid animation & sound

2. Signal-to-Noise

3. “White” Space

4. Rule of Thirds

Before & After

Top Global Web Properties

Top Global Web Properties Web Properties Visitors Microsoft 508,000 Google 494,000 Yahoo 476,000 Wikipedia 164,000 New York Times 68,000

In A Word: Simplify

Share&Share Alike; Attribution; Non-Commercial Images CC except those purchased through iStockphoto: How to Succeed In Business, Tomatoes Gates via Flickr ; World’s Worst via Flickr Some materials developed by Meg McGough Kathy E. Gill, http://wiredpen.com/ @kegill