Jim Newman presentation

OHSU's Sheep Research Controversy: A View from the Inside Jim Newman, OHSU Strategic Communications October 15, 2011

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Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]

PETA ’s Campaign Against OHSU/OSU ,[object Object],[object Object],[object Object]

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PETA ’s Campaign Against OHSU “ Just when you thought animal experimenters couldn’t get any lower…” “ Roselli plans to ‘cure’ humans of their homosexual tendencies. Please click here to send a message…We ’ll give you 500 street team points for doing so and 250 points for using this form to ask your friends send a message as well. ”

PETA ’s Campaign Against OHSU 14,000 emails in 2 weeks 20,000 in a month

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General Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Jim Newman presentation

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