New Media in the New Economy
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The new economy is a consumer-to-consumer driven marketplace where consumers choose the information they consume. This creates a challenge for marketers who are trying to promote their companies, organizations or causes. Learn how an inbound marketing strategy can be the answer to today's marketing challenges in this presentation.
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New Media in the New Economy
- 1. New Media in the New Economy
- 2. Outbound Marketing • Traditional Media • Print • Radio • TV • Direct Mail • Telemarketing • Email
- 3. Inbound Marketing • New Media • Blogs • Social Networks • RSS Feeds • Podcasts • SEO • Webcasts • Viral Video • Opt-in Newsletters
- 4. Outbound vs. Inbound • Traditional • New media • Push • Pull • Interruptive • Permission • $$$ • Time
- 5. Inbound Marketing Get Analyze Found Convert
- 6. Get Found Social Media SEO/S Text EM Website PR Email Ads
- 7. Get Found Facebook Google+ Twitter Social Media Pinterest YouTube Linkedin
- 8. Convert Social Media Website • Contests • eBook • Sweepstakes • Whitepaper • Coupons • Webinar • Petitions • Tipsheet • Quizzes • Text Campaign • Trivia challenge • Event
- 9. Analyze • Traffic growth • Channel optimization • Google Analytics • Facebook Insights
- 10. Analyze | Google Analytics
- 11. Analyze | Facebook Insights
- 12. Analyze | Facebook Insights
- 14. FAQ’s • What’s the difference b/n a Facebook business page and personal account? • How should you respond to negative comments? Who can see the comments? • Does your business increase with social media activity? • Who can post on the business page?
- 15. FAQ’s • How can I use social media in a restrictive market? • How do you use social media to find QUALIFIED prospects? • How can offload some of the social media work? • Who should you accept or decline on Linkedin? • My “Never Ever List”
- 16. FAQ’s • How much time should I spend on social media? • Is Facebook good for business? • Is a website your best bet as a PR or marketing tool. YES!!!!!!
- 17. Extras • Google Business Apps • Linkedin Labs • Hootsuite • CartoonMe • Buffer App • SocialMention • Screen Flow • Marketing Grader • Animoto • Wufoo • Dropbox • Xtranormal • Prezi • Piktochart