Moore School of Business IMBA Presentation

Keely Saye presents

Business Technology

The Social Media Revolution Strategy: Inbound Marketing Moore School IMBA Marketing Club

Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email

Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters

Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$

Inbound Marketing Get Found Convert Analyze

Get Found Build an online presence Develop content Publish and promote Search engine optimization

Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark

Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases

Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG

Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations

Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text message reminders Register for an event Order your game to be mailed

Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks

Analyze Traffic growth Channel optimization Google Analytics Facebook Insights

InboundMarketing.com How to Blog Effectively for Business SEO Crash Course to Get Found Social Media & Building Community Business uses for Facebook & Linkedin Viral Marketing & World Wide Raves Advanced SEO Tactics Calls to Action & Landing Pages Inbound Lead Nurturing Successful Email Marketing PR for Inbound Marketing Twitter for Business

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It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels. In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels. This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.

Lessons Learned from Building a Growth Team

Kieran Flanagan

Social Media: A Tool For Your Small Business

Debbie Lessner - Gioquindo, CSW, CTC, WLS

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Microbrew Media

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2011 Dutchess Country Regional Chamber Twitter Seminar

Debbie Lessner - Gioquindo, CSW, CTC, WLS

The presentation explored the most effective internet marketing strategies to make domain names more valuable. Topics covered: - New ways to drive domain traffic through internet advertising and website promotions - Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes - The most effective tactics for search engine marketing - Web site marketing tips - New strategies to make money using social media - Rapid content development strategies - New awareness building techniques - Article Marketing with ezinearticles.com - Video and YouTube Marketing - Create a Tribe or Community on your website

10 strategies to build domain value with internet marketing

Jay Berkowitz www.TenGoldenRules.com

Linked in for Closed Business Workshop

OnlineBizSmarts.com

What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3? In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success. You’ll walk away with a trifecta of know-how: -3 lessons learned from processing over 4 MILLION opt-ins per month -3 ways to exponentially increase conversions with paid search advertising -The 3 most important landing page elements to test For more information, visit www.wordstream.com.

9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]

Internet Marketing Software - WordStream

Google Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Grants empowers nonprofit organizations with in-kind AdWords advertising, to promote their missions and initiatives on Google.com. In this webinar, Cody Damon and Eric Facas of Media Cause will discuss how your organization can benefit from Google Grants and why you should consider it as part of your marketing strategy this year.

Google Grants: The Biggest Missed Opportunity in Non-Profit Marketing

Small Business University Workshop - How to Create a Total Online Presence When You Really Don’t Have the Time is about marketing strategy, the marketing hourglass, and tips and tricks for optimizing on line content, landing pages, on line to go off line, and other ways to get businesses to know, like and trust you so they try your product or service, buy it and repeat the process and refer others.

Digital Marketing 101

Pinnacle_CM

How to spend your first $10K in paid marketing for startups

Andrew Artz

Larry Kim - The Top 10 Social Media Advertising Hacks of All Time

INBOUND

Small Business University Workshop - How to Create a Total Online Presence Wh...

Brad Tornberg

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2011 Dutchess Country Regional Chamber Twitter Seminar

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Google Grants: The Biggest Missed Opportunity in Non-Profit Marketing

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Can small businesses really benefit from Social Media? The answer is yes, if you use it strategically. Whether or not you have already jumped on the social media bandwagon, you will learn something from this teleclass. We will discuss the basics of: Why Social Media is an important piece of your Marketing Strategy, Gettting started with LinkedIn, Facebook and Twitter for your business, and How to use them together to make more of an impact.

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Don Graff Automotive's Inbound cross-functional Marketing services take your dealerships Internet, Business Development and new social media exposure to higher levels. Executing your dealerships plan making your brand more profitable is the Don Graff Automotive mission. Don Graff Automotive creates a customized solution drawn from careful analysis of your needs. We build a comprehensive plan for implementation, and assist in the execution.

Don Graff Inbound marketing workshop

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Don Graff Automotive Inbound Marketing Workshop

Don Graff Automotive Inbound Marketing Workshop Version Bb

Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind. You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising. In this presentation, you will learn: * Why organic reach has fallen * How social media is keeping it social * Relevance Score * Facebook and Twitter advertising training resources * Targeting capabilities * How Retargeting works Enjoy!

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More from KeelySaye.com

It's Pay to Play Time in Social Media

Legal Marketers Association Presentation

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How to Build a Killer Social Media Program

How Buyer Personas and Keyword Research Inform Digital Content Strategy

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Social Media Marketing in Russia

Social Media Monitoring and Publishing in Russia

The Business Approach to Social Media (Translated in Russian)

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New Media in the New Economy

Womens Presidents' Organization

We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.

Beyond the Buzz | Social Media Marketing

New Media in the New Economy | Strategy: Inbound Marketing

Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement. For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.

2011 SCAVA Conference

Linkedin 101