Don Philabaum's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

1. Create a Business Internet Strategy 5/6/2009
Create a NET Centered Company
Adopt integrated Internet
strategies in every department of
your organization!
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Internet Strategies
Group
Don Philabaum
President & CEO
Internet Strategies Group
www.internetdough.NET
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Internet Strategies
Group
Realties today
1. The Internet is an important biz strategy
2. Most biz focus is on email marketing
3. The Internet is destroying industries, yet
opening new opportunities
www.InternetStrategiesGroup.com 1

2. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Agenda
• Identify changes in customers behaviors
• Define the process of becoming a NET-
Centered
• Discuss best practices
Steps
Think Different
NET-Centered
Disintermediated
Internet Strategies Group
3 C’s
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Internet Strategies
Group
Consumer Behavior has CHANGED!
• Bank
• Shop
• Entertain
Three C’s •
•
Communicate
Information
• Study
• Network
• Search
• Date
www.InternetStrategiesGroup.com 2

3. Create a Business Internet Strategy 5/6/2009
Behavior Change ONE - Community
Internet Strategies Group
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Behavior Change TWO - Collaboration
Tens of millions of people share
their news, information, and
views in the blogosphere, a self-
organized network of over
50 million personal commentary
sites that are updated every
second of the
day.
Behavior Change THREE - Content
“I would expect that next
year, people will share
twice as much information
as they share this year, and
next year, they will be
sharing twice as much as
they did the year before,”
www.InternetStrategiesGroup.com 3

4. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Revolutionary Behavior Changes
Steps
Think Different
NET-Centered
Disintermediated
Internet Strategies Group
3 C’s
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Internet Strategies
Group
Mass Media Use is Declining
• Magazine subscriptions are down
• Newspaper subscriptions are down
• Radio listening - down
• TV audience is fractured & down
• Direct mail is more expensive
www.InternetStrategiesGroup.com 4

5. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
New Marketing Tools
Mass Marketing = Interruptive Social Media Marketing
• Value Paks • Blogs
• Newspapers • Article Marketing
• Flyers • Email Marketing
• Radio, TV, Cable • Video
• Billboards • Podcasts
• Magazines • Social Networking
• Telemarketing • SEO/SEM
• Direct Mail • Analytics
• Yellow Pages • Twitter
Management is stuck in the past!
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“A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in thei
Internet Strategies Group
• “A new digital divide is
developing and it’s not
represented by economics but by
mindset. Today a legion of
executives are deliberately
deciding not to experiment and/or
use Social Media tools. Little do
they realize, they risk leaving a
legacy in their organizations as
the ones that “missed” the Social
Media revolution!”
Robert Scoble
Blogger, Former Microsoft Corp
www.InternetStrategiesGroup.com 5

6. Create a Business Internet Strategy 5/6/2009
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Internet Strategies Group
Foreign Language
• Widgets Media
• API • Viral Marketing
• Affliate Marketing • Crowdsourcing
• Social Status • User Generated Content
• Social Validation • Web 2.0
• Reputation Management • Social Media
• MySpace/Facebook • AdSense
• Transparency • Social Networking
• Authenticity • Online Community
• Consumer Powered • Smart Mob
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Internet Strategies
Group
Chaos
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Internet Strategies
Group
Disintermediated!
• Travel
• Books/Merchandise
• Music
• Media (Print, Radio, TV)
• Investment
• Home Mortgage
• Commerce
• What makes you immune?
www.InternetStrategiesGroup.com 6

7. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Your Business is NEXT!
It will profoundly shake
up the status quo almost
everywhere – generating
enormous economic,
cultural and political
convulsions!
Don Tapscott & Anthony Williams
Internet Dough
Create a Business Internet
Strategy to Make More Dough
Steps
Think Different
NET-Centered
Disintermediated
Internet Strategies Group
3 C’s
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www.InternetStrategiesGroup.com 7

8. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Where we’ve been
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Internet Strategies
Group
Where we are going…
• Net Centered Organization
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Internet Strategies
Group
All Industries Benefit!
1. Business 9. Education
2. Manufactures 10. Libraries
3. Franchise & Retail 11. Religious Organizations
4. Small Business 12. Entertainment/Media
5. Musicians 13. Authors
6. Medical Health 14. Law Enforcement
7. Utilities 15. Government
8. Associations & Clubs 16. Politicians
www.InternetStrategiesGroup.com 8

9. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Tools For Everyone
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Internet Strategies
Group
Leverage Social Media!
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Internet Strategies
Group
All Departments Benefit
1) Sales/Marketing and PR
2) Customer Service
3) Product Development
4) Production
5) HR
4) Finance
6) Quality Control
www.InternetStrategiesGroup.com 9

10. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Sales
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Internet Strategies
Group
Marketing
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Internet Strategies
Group
PR
www.InternetStrategiesGroup.com 10

11. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Customer Service
Product Development – Customer Service
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Internet Strategies
Group
Company Ambassadors
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Internet Strategies
Group
Product Development
www.InternetStrategiesGroup.com 11

12. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Production
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Internet Strategies
Human Resource
Group
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Internet Strategies
Group
Finance
www.InternetStrategiesGroup.com 12

13. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Quality Control
Steps
Think Different
NET-Centered
Disintermediated
Internet Strategies Group
3 C’s
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Internet Strategies
Group
Acquire Customers
www.InternetStrategiesGroup.com 13

14. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Retain
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Internet Strategies
Group
Engage
http://www.topthistv.com/
Steps
Think Different
NET-Centered
Disintermediated
Internet Strategies Group
3 C’s
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www.InternetStrategiesGroup.com 14

15. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Steps to Create a NET Centered
Company
1) Get management on board
2) Do an Internet audit of each department
3) Research & adopt proven industry practices
4) Integrate departments Internet strategy
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Internet Strategies
Group
When You Do - Your Benefits
1. Sales/Marketing -- increase leads & sales
2. PR -- increases brand awareness & exposure
3. Customer Service -- provides better
service at lower cost
4. Product Development -- faster at less cost
5. HR -- attract better candidates, retain staff,
better trained staff
6. Finance -- reduce costs, reduce discounts
7. Operations -- increase quality, choices and
customizations
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Internet Strategies
Group
Next Steps
• Start the discussion
• Create a written plan with requests for resources
• Identify which department you want to start with
• Download my free eBook Internet Dough at
www.internetdough.NET
www.InternetStrategiesGroup.com 15

16. Create a Business Internet Strategy 5/6/2009
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Internet Strategies
Group
Don Philabaum
President/CEO
Internet Strategies Group
don@internetstrategiesgroup.com
800.805-9413
www.InternetStrategiesGroup.com 16