1. Informate Mobile Gaming Report

3. Mobile gaming in India Two thirds [ 66%] of the respondents in our panel play games on their phones at least once a month. Putting this figures to numbers, even by conservative estimates, we have about 1.5 million mobile gamers in India. Source : Informate India Track

4. Trend – Game Avg. usage per user per day (mins) Around 5% i.e. 10 minutes of the Active time on mobile is spent on games. Mobile Game Active Time Source : Informate June 2010 India Track Game Avg. usage per user per day (mins)

5. Reach for “Arcade” & “Action” game is higher, however more time is spent on playing “Action” & “Sports” games. With 3 G we also foresee introduction of new game genres. Top Mobile Game Genre Source : Informate June 2010 India Track Reach

6. Top 10 Mobile Games – Reach (%) At an overall level “Snake” is the most popular of the games followed by Card deck Top 10 Mobile Games Source : Informate June 2010 India Track

9. Thanks.