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PUBLICATIONS
Content Analysis
   DeJong, W., Hoffman, K.
    (2000). A Content Analysis of
    Television Advertising for
    the Massachusetts Tobacco
    Control Program Media
    Campaign, 1993-1996.
    Journal of Public Health
    Management Practice.
    6 (3), 27-36.
Example PSA from MTCP
                        Transcript

           REYNOLDS: Do you know what's in
             cigarettes? No. Because the last
             thing the tobacco companies
             want
             is for you to know how many
             poisonous chemicals there are in
             cigarettes. So they just don't tell
             you. Not
             on the pack, not in their ads. I'm
             Patrick Reynolds, the grandson
             of R.J. Reynolds. My family's
             name is
             printed on the side of 7 billion
             packs of cigarettes every year.
             Why am I telling you this?
             Because I want my family to be
             on the right side, for a change.
Teamwork and Leadership
   McMahan, E., Hoffman, K., M
    cGee, G. (1994). Nurse-
    physician relationships in
    clinical settings: A review and
    critique of the literature:
    1966-1991. Medical Care
    Review, 51 (1), 83-111
Media Effects
   DiWied, M., Hoffman, K.
    & Roskos-Ewoldsen, D.
    (1997). Forewarning of
    graphic portrayal
    violence and the
    experience of
    suspenseful drama.
    Cognition &
    Emotion,11, 481-494
Content for Media Effects Study



                  The content for this study
                    on media effects came
                    from the 1984 movie
                    “The Killing Fields.”

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Publications

  • 2. Content Analysis  DeJong, W., Hoffman, K. (2000). A Content Analysis of Television Advertising for the Massachusetts Tobacco Control Program Media Campaign, 1993-1996. Journal of Public Health Management Practice. 6 (3), 27-36.
  • 3. Example PSA from MTCP Transcript REYNOLDS: Do you know what's in cigarettes? No. Because the last thing the tobacco companies want is for you to know how many poisonous chemicals there are in cigarettes. So they just don't tell you. Not on the pack, not in their ads. I'm Patrick Reynolds, the grandson of R.J. Reynolds. My family's name is printed on the side of 7 billion packs of cigarettes every year. Why am I telling you this? Because I want my family to be on the right side, for a change.
  • 4. Teamwork and Leadership  McMahan, E., Hoffman, K., M cGee, G. (1994). Nurse- physician relationships in clinical settings: A review and critique of the literature: 1966-1991. Medical Care Review, 51 (1), 83-111
  • 5. Media Effects  DiWied, M., Hoffman, K. & Roskos-Ewoldsen, D. (1997). Forewarning of graphic portrayal violence and the experience of suspenseful drama. Cognition & Emotion,11, 481-494
  • 6. Content for Media Effects Study The content for this study on media effects came from the 1984 movie “The Killing Fields.”