2. Content Analysis
DeJong, W., Hoffman, K.
(2000). A Content Analysis of
Television Advertising for
the Massachusetts Tobacco
Control Program Media
Campaign, 1993-1996.
Journal of Public Health
Management Practice.
6 (3), 27-36.
3. Example PSA from MTCP
Transcript
REYNOLDS: Do you know what's in
cigarettes? No. Because the last
thing the tobacco companies
want
is for you to know how many
poisonous chemicals there are in
cigarettes. So they just don't tell
you. Not
on the pack, not in their ads. I'm
Patrick Reynolds, the grandson
of R.J. Reynolds. My family's
name is
printed on the side of 7 billion
packs of cigarettes every year.
Why am I telling you this?
Because I want my family to be
on the right side, for a change.
4. Teamwork and Leadership
McMahan, E., Hoffman, K., M
cGee, G. (1994). Nurse-
physician relationships in
clinical settings: A review and
critique of the literature:
1966-1991. Medical Care
Review, 51 (1), 83-111
5. Media Effects
DiWied, M., Hoffman, K.
& Roskos-Ewoldsen, D.
(1997). Forewarning of
graphic portrayal
violence and the
experience of
suspenseful drama.
Cognition &
Emotion,11, 481-494
6. Content for Media Effects Study
The content for this study
on media effects came
from the 1984 movie
“The Killing Fields.”