​Topic: MinuteClinic inside CVS 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and at least three sources cited in APA format. The following needs to be incorporated: Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and Module Two short paper to assist you in developing your introduction. Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Specifically, the following critical elements must be addressed: I. Introduction 1. Provide a detailed profile of your selected organization . What type of organization is it? What is its mission and vision, its service area and locations, and its major products and services? 2. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What are the current issues with the product or service? Why is a marketing initiative needed? 3. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific examples of your primary and secondary customers, as well as their needs, wants, and preferences. 4. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific examples of how each is or is not relevant. 5. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific examples of factors that drive demand for your product or service. ​Topic: MinuteClinic inside CVS 5-page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and at least three sources cited in APA format. you will establish the context for your healthcare product or service, and analyze the market. To establish the context, you will describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess the competitors in the market, and determine the current market position. Prompt: Establish the context for your healthcare product or service, and analyze the market. Specifically, the following critical elements must be addressed: II. Establish the Context 1. Determine the marketing goals of your initiative. You should develop at least three specific objectives that apply best practices and align to the organizational mission and vision. 2. Analyze the industry segment for your healthcare product or service. Include all relevant details related to .

1. ​Topic: MinuteClinic inside CVS
3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-
inch margins, and at least three sources cited in APA format. The following needs to be
incorporated:
Your introduction will include a profile of the organization, a description of the specific product
or service including the marketing opportunity, the needs of the target market, the promotions
mix, and an explanation of the drivers of demand. Use the feedback you received on the Module
One journal and Module Two short paper to assist you in developing your introduction.
Prompt: Craft an introduction to the organization and product or service that you will promote
in your strategic marketing proposal. Specifically, the following critical elements must be
addressed:
I. Introduction
1. Provide a detailed profile of your selected organization . What type of organization is it?
What is its mission and vision, its service area and
locations, and its major products and services?
2. Describe your marketing initiative in terms of the specific product or service you have
selected. Why is it important to the organization? What
are the current issues with the product or service? Why is a marketing initiative needed?
3. Explain the relevance of knowing your customers’ needs for marketing your healthcare
product or service. Illustrate your response with specific
examples of your primary and secondary customers, as well as their needs, wants, and
preferences.
4. Clarify the importance of the “four P’s― of marketing as they apply to your
healthcare product or service. Illustrate your response with specific
examples of how each is or is not relevant.
5. Characterize the relevance of drivers of demand for marketing your healthcare product or
service. Illustrate your response with specific
examples of factors that drive demand for your product or service.
​Topic: MinuteClinic inside CVS

2. 5-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-
inch margins, and at least three sources cited in APA format.
you will establish the context for your healthcare product or service, and analyze the market. To
establish the context, you will describe the industry segment, describe your target markets, and
specify the marketing goals and objectives. In analyzing the market, you will conduct a
strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess the competitors in the
market, and determine the current market position.
Prompt: Establish the context for your healthcare product or service, and analyze the market.
Specifically, the following critical elements must be addressed:
II. Establish the Context
1. Determine the marketing goals of your initiative. You should develop at least three specific
objectives that apply best practices and align to the
organizational mission and vision.
2. Analyze the industry segment for your healthcare product or service. Include all relevant
details related to population segment and
demographics, market size, psychographic or health status segmentation, regulatory influences,
payer mix, and key success factors.
3. Identify and describe your target markets . Be sure to include all relevant details related to
their demographics, characteristics, preferences, and
consumer behaviors. In any area where you are lacking critical information, explain the type of
data that you would collect to fully understand your target markets.
III. Market Analysis
1. Conduct a SWOT analysis for your selected healthcare product or service. Be sure to
thoroughly analyze the strengths, weaknesses,
opportunities, and threats by including at least three items in each category.
2. Assess your organization’s competitors using specific supporting examples . You should
address at least two competitors, and discuss at least
three strengths and weaknesses for each.
3. Based on your SWOT and competitor assessment, draw informed conclusions about your
organization’s current market position and justify your

3. claims with specific supporting examples.
​Topic: MinuteClinic inside CVS
10 pages using 12-point Times New Roman font and double-spacing. Any citations should be
in APA format.
Developing and implementing a healthcare marketing proposal requires deep alignment with
organizational values, systematic inquiry, and applied, strategic thinking. By engaging the steps
of the marketing process, you will gain skills and perspectives applicable to a range of healthcare
management careers.
In this project, you will apply what you have learned about healthcare marketing to a real-world
organization of your choice. Specifically, you will identify a product or service for which you
will develop a strategic marketing proposal . In your proposal, you must explain the
importance of marketing principles as they uniquely apply to your chosen healthcare
organization. Additionally, you will engage in the marketing process by establishing objectives,
analyzing the market environment, and developing a promotions mix for effectively marketing
your product or service.
In this assignment, you will demonstrate your mastery of the following course outcomes:
· Explain the importance of fundamental marketing principles and processes as they uniquely
apply to healthcare organizations
· Determine relevant marketing objectives and target audiences that support the mission,
vision, and values of healthcare organizations
· Analyze healthcare markets to identify sociocultural characteristics, customer needs, and
economic factors that influence demand for health services
· Develop strategic marketing proposals by applying the marketing mix to support the mission
and brand identity of healthcare organizations
Prompt Your strategic marketing proposal should address the following critical elements :
I. Introduction
1. Provide a detailed profile of your selected organization . What type of organization is it?
What is its mission and vision, its service area and
locations, and its major products and services?
2. Describe your marketing initiative in terms of the specific product or service you have
selected. Why is it important to the organization? What

4. are the current issues with the product or service? Why is a marketing initiative needed?
3. Explain the relevance of knowing your customers’ needs for marketing your healthcare
product or service. Illustrate your response with specific
examples of your primary and secondary customers, as well as their needs, wants, and
preferences.
4. Clarify the importance of the “four P’s― of marketing as they apply to your
healthcare product or service. Illustrate your response with specific examples of how each is or is
not relevant.
5. Characterize the relevance of drivers of demand for marketing your healthcare product or
service. Illustrate your response with specific examples of factors that drive demand for your
product or service.
II. Establish the Context
1. Determine the marketing goals of your initiative. You should develop at least three specific
objectives that apply best practices and align to the
organizational mission and vision.
2. Analyze the industry segment for your healthcare product or service. Include all relevant
details related to population segment and
demographics, market size, psychographic or health status segmentation, regulatory influences,
payer mix, and key success factors.
3. Identify and describe your target markets . Be sure to include all relevant details related to
their demographics, characteristics, preferences, and
consumer behaviors. In any area where you are lacking critical information, explain the type of
data that you would collect to fully understand your target markets.
III. Market Analysis
1. Conduct a SWOT analysis for your selected healthcare product or service. Be sure to
thoroughly analyze the strengths, weaknesses,
opportunities, and threats by including at least three items in each category.
2. Assess your organization’s competitors using specific supporting examples . You should
address at least two competitors, and discuss at least
three strengths and weaknesses for each.

5. 3. Based on your SWOT and competitor assessment, draw informed conclusions about your
organization’s current market position and justify your
claims with specific supporting examples.
IV. Marketing Strategies
1. Develop a promotions strategy that effectively applies the media mix. Which traditional
marketing techniques (e.g., public relations, advertising,
sales and sales promotion, direct marketing) do you recommend and why? Defend each of your
proposals using specific evidence and principles
discussed in the course.
2. Analyze the resource requirements. What are the types of resources you would need for your
proposed strategies? What are the categories of
direct and indirect expenses to consider?
3. Propose specific metrics for evaluating the success of your marketing proposals. How would
you measure success? What sources of data would
you monitor and how would that data be interpreted?
V. Conclusions : In closing, defend your overall strategy proposal by illustrating the specific
ways in which your recommendations would support the mission, vision, and values of your
healthcare organization.
Professional Assignment 1 - CLO 1, CLO 2, CLO 3, CLO 6, CLO 7
1. Data on the amount of the customers' shopping by using an account card and whether they
decided to upgrade their account from silver status to platinum status after receiving the upgrade
offer is shown in Table 2.
a. Construct the k nearest neighbors scheme for predicting upgrades based on the data given in
Table 2, and interpret the confusion matrix.
2. According to the data given in part 1, estimate the probability of upgrade for each division of
the purchase amount, using Bayes' theorem.
Table 2
Data on the Amount of Shopping and the decision to Upgrade
UpGrade Purchases PlatProfile RowNear 1 RowNear 2 RowNear 3 RowNear 4

6. 1 0 7.471 0 7 40 26 29
2 0 21.142 0 33 10 25 14
3 1 39.925 1 17 19 37 38
4 1 32.450 1 32 22 39 38
5 1 48.950 1 9 11 31 24
6 0 28.520 1 35 20 32 4
7 0 7.822 0 40 1 26 29
8 0 26.548 0 36 13 25 33
9 1 48.831 1 5 11 31 24
10 0 17.584 0 14 2 29 33
11 1 49.820 1 5 9 31 15
12 1 50.450 0 21 18 28 23
13 0 28.175 0 36 8 34 25
14 0 16.200 0 10 29 2 33
15 1 52.978 1 31 27 11 5
16 1 58.945 1 27 15 31 11
17 1 40.075 1 3 37 19 38
18 1 42.380 0 28 23 12 21
19 1 38.110 1 3 17 38 39
20 1 26.185 1 35 6 32 4
21 0 52.810 0 12 18 28 23
22 1 34.521 1 39 38 4 19
23 0 34.750 0 30 28 34 13
24 1 46.254 1 9 5 11 37
25 0 24.811 0 33 8 36 13
26 0 4.792 0 1 7 40 29
27 1 55.920 1 15 16 31 11
28 0 38.620 0 18 23 30 34
29 0 12.742 0 14 40 10 7
30 0 31.950 0 34 23 13 36
31 1 51.211 1 11 15 5 9
32 1 30.920 1 4 6 35 22
33 0 23.527 0 25 2 8 36
34 0 30.225 0 30 13 36 8
35 0 28.387 1 6 20 32 4
36 0 27.480 0 13 8 25 34
37 1 41.950 1 17 3 19 24
38 1 34.995 1 39 22 4 19

7. 39 0 34.964 1 38 22 4 19
40 0 7.998 0 7 1 26 29
41 42.571 1 - - - -
42 51.835 0 - - - -