The document discusses knowledge management strategies for a company's sales force. It recommends: 1) Building a knowledge transfer toolkit with different media channels tailored to different audiences, including an online document library (iStore), weekly newsletter, and audio/web conferences. 2) Choosing knowledge transfer channels based on audience needs, using available technology and getting new technology as needed. 3) Implementing systems for content ownership and regular reviews to maintain currency of knowledge, including automatic expiration of outdated content and reminders for updates.