1. IF THERE WAS A LONELY HEARTS
CLUB FOR
UNVISTED WEBSITES IT WOULD BE
VERY WELL ATTENDED

2. MOST WEBSITES ARE BORING AND
WILL NEVER GET A DATE
AKA A LINK

3. ITS USUALLY BECAUSE THEY DON'T
MAKE THE EFFORT
No Makeup – aka Poor Content

4. THEY THINK JUST ‘COS THEY ARE
GOOD LOOKING PEOPLE WILL VISIT
THEM

5. GUESS AGAIN
LOTS OF UGLY WEBSITES GET LOTS
OF VISITORS OVER THEIR GOOD
LOOKING NEIGHBOURS

6. IF YOUR WEBSITE HAS NOTHING TO
OFFER VISITORS THEY WONT STAY
OR EVEN VISIT IN THE FIRST PLACE

7. GOOD DESIGN ≠ MORE BUSINESS

8. FIRST YOU HAVE TO GET THE VISITORS

9. GOOD CONTENT + GOOD DESIGN
CONVERTS VISITORS INTO CUSTOMERS

10. EVEN GOOGLE IS SAYING IT
UNLESS YOU HAVE GOOD FRESH CONTENT
YOU WONT RANK

11. GOOD == DIFFERENT
FRESH == UNIQUE
GOOD == INTERESTING
FRESH == REGULAR
GOOD == BETTER THAN THE OTHERS
Get the Picture???

12. SO WHAT DO YOU DO?

13. START CREATING CONTENT FOR YOUR
CUSTOMERS
Answer their questions, give them
Fresh, Good Information

14. DON'T TALK ABOUT YOURSELF, YOUR
QUALITY, HOW GREAT YOU ARE
This Wont Get Your Website a Date

15. TRY AND BE THE BEST RESOURCE
POSSIBLE FOR YOUR CUSTOMERS AND
POTENTIAL CUSTOMERS

16. YOU CAN DO THIS BY
• Blogging • Review products in depth
• Writing FAQs • Get guest bloggers to write about
• Creating Calculators your business area
• Creating How Tos • Conduct interviews online with
• Recording Video market leaders
• Recording Audio • Tell stories
• Answering their questions • Review books on your niche or
• Creating Podcasts business
• Create slidedecks (like these)

17. OR YOU CAN WAIT BY THE TELEPHONE
• Start today. No not tomorrow
• Get out a piece of paper
• Write down 10 ideas
• There you already have 10 pieces of
content
• Make it the best you can do
• Hit Publish
• Start Again

18. NEED A DATE FOR YOUR WEBSITE?
Kieran Daly
Grange Web Design & Marketing
W: http://www.grangewebdesign.com | T: 021 731 9427
E: kieran@grangewebdesign.com