This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.

1. Viral Marketing: Day 2

4. Your customers are your best evangelists and marketers

5. As are your employees

6. Therefore: to increase the likelihood of a campaign going viral it’s best to already be regularly communicating, listening and talking with your customers and employees. Respect Listen Learn Converse

7. Bringing your campaign to life

8. A bit about tagging

9. Sharing options and embedding

10. CASE STUDIES

12. The solution

14. Amnesty International UK

15. Launching your campaign

16. Measuring success

18. Ethics, best practice, the law

24. Time for presentation preparation

25. Presentations