When people talk about social media, they usually mention Facebook and Twitter. But for professionals who are serious about using social media to advance their careers, there's no better network than LinkedIn. In this presentation, I provide some stats on why you shouldn't ignore LinkedIn. The presentation also provides some important details when filling out your LinkedIn profile. For more information about LinkedIn, please visit my blog: http://bit.ly/RockLinkedIn

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WHY YOU
SHOULD ROCK
(And 10 tips on how to do it)

2. @KCCLAVERIA
WHY
LINKEDIN?
@KCCLAVERIA | KCCLAVERIA.COM

3. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Because it is the world’s
largest professional network.

4. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
It has 277 million members
(and growing).Photo credit: press.linkedIn.com

5. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Your LinkedIn profile ranks
high on Google.

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Recruiters use it.Credit: Jobvite.com

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SO, HOW DO
YOU ROCK
LINKEDIN?
@KCCLAVERIA | KCCLAVERIA.COM

8. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
TIP #1:
Complete your profile.

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Go for it.

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TIP #2:
Use keywords in your profile.

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Add keywords to
your professional
headline.

12. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Use keywords
in your
summary.

13. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Mention what
tools and
software you
have
experience
with.

14. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Mention clients
you have
worked with.

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Keywords increase
your chances of
getting found.

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TIP #3:
Show off key projects.

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Go to your
“experience”
section and
add links to
each role.

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LinkedIn will
show your
projects under
each role.

19. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
TIP #4:
Connect only with people you know or
you’ve met.

20. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Connect with
colleagues,
classmates,
friends or
people you’ve
met at
networking
events.

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TIP #5:
Customize your message when
inviting people.

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Customize this
section.

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ALWAYS.

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TIP #6:
Post consistently.

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Share links to
industry news and
your own work,
photos, etc..

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Posting regularly
keeps you on
people’s radar.

27. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
TIP #7:
Mention people.

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But only do it
when it’s
appropriate.

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TIP #8:
Check who’s checking your profile.

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You’ll find this at the
right-hand side of your
LinkedIn feed.

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Check this
section to
discover new
people to
connect with.

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TIP #9:
Recommend (awesome) people.

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Share the love.
Don’t be shy to
leave a
recommendation
for people
who’ve worked
with.

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Also, don’t be shy
about asking for
recommendations.

35. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
TIP #10:
Invite people to meet you offline.

36. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
Invite people for coffee. Ask for
informational interviews.
Network.
(Talk to people.)

37. @KCCLAVERIA@KCCLAVERIA | KCCLAVERIA.COM
P.S. For more info visit:
http://bit.ly/RockLinkedIn