5. • Research
• Where is the best ROI?
• Who am I speaking to?
• Build data base
• Set goals

10. MY CITY
CLUB
People do business with people they know

11. Description Mth 1 Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 Mth 7 Mth 8 Mth 9 Mth 10 Mth 11 Mth 12 Cost
website design & development $10,000
Research and data base
photogarphy - food & venue $3,000
print collateral design & print $5,000
monthly EDM's $2,400
Launch Event $5,500
Contrators 3,600
Adwords / Facebook PPC 15,000
TOTAL $44,500
Create Dashboards for measuring success
• Communications
• Bookings per week by type and ROI
• Repeat business
• Sales Budgets & goals

12. PLAN
RESEARCH
TARGET
CONTENT
TACTICS
EXECUTE
ADJUST
MEASURE

14. Linda Joannides
yourmarketingmentor.com.au