How Tradies Creates Special Events
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Presentation at the Clubs+ Weddings & Events Management Summit 2012
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How Tradies Creates Special Events
- 1. Creating Special Events for your members Ivonne Yulianty Giorgia Masobello 1
- 2. About us 2
- 3. About Tradies 3
- 4. About Tradies 4
- 5. About Tradies 5
- 6. A Club’s Operation GAMING bar EVENTS day spa restaurant entertainment coffee shop 6
- 7. How we operate GAMING bar EVENTS day spa restaurant entertainment coffee shop 7
- 8. Once upon a time... “Not all that shines is gold” 8
- 9. Once upon a time... Function & Events Profit 2009 = $70K 2010 = $300K 320% 9
- 10. But... HOW? 10
- 11. What are you running? Function centre vs. Club with function facilities 11
- 12. Tradies’ Belief Never say NO. 12
- 13. Example... Ron: “Good morning. I am calling to enquire about a function. Are you the right person to speak to?” Kate: “Yes. How may I help you?” Ron: “My cat just died and it is a very sad day. I heard you hold wakes at Tradies?” Kate: “Oh, what terrible news. Yes, we hold many wakes at Tradies and we cater for all needs” Ron: “Because my Missy needs a wake” Kate: “Not a problem! We have the perfect room for you” 13
- 14. Marketing 14
- 15. Time Square - NY 15
- 16. Competition! 16
- 17. This is it. 17
- 18. This is it. Again. 18
- 19. STOP talking START behaving. 19
- 20. Tell your story… 20
- 21. if Marketing could wear a MASK it would be called CUSTOMER SERVICE 21
- 22. Customer Service restaurant Reception bar EVENTS day spa entertainment Gaming coffee shop 22
- 23. Testimonial Tradies staff were amazing from the minute we walked in the door until we left. Nothing was too much trouble for anyone. "Excuse me, where are the ladies bathroom?” Security Guy: "Come this way, I will show you” "Excuse me, where do I cash my ticket?” Attendant: "Come this way and Gilly will help you” "Excuse me, my ticket is stuck in the machine” Attendant: "hold on, I will fix it for you” Oh my goodness it goes on, so many helpful people, we were overwhelmed. I congratulate you on your wonderful service, I can't praise it highly enough. Well done Tradies, I shall return! Eileen Tradies Guest 23
- 24. Is this a great place or what? 24
- 25. Happy STAFF Happy CUSTOMER. 25
- 26. To Conclude... 26
- 27. 3 Questions Who are you upsetting? Seth Godin on the tribes we lead – ted.com 27
- 28. 3 Questions Who are you connecting? Seth Godin on the tribes we lead – ted.com 28
- 29. 3 Questions Who are you leading? Seth Godin on the tribes we lead – ted.com 29
- 30. “We’re not in the beer or pokies business. We’re in the business of changing people’s lives.” Tim McAleer Tradies CEO 30
- 31. Stay in touch! Ivonne Yulianty Events Manager Giorgia Masobello Marketing Manager facebook.com/tradies 31
Editor's Notes
- Tom’s shoes. With every pair purchased, TOMS will give a pair of new shoes to a child in need. Project is called One for One.as of September 2010, TOMS has given over one million pairs of new shoes to children in need around the world.
- Who exactly are you absettingYou are you connecting? That’s what there are in it forWho are you leading because focusing on that part that is where the change comes to who and the leading part
- Who exactly are you upsetting – if you are not upsetting anyone you are not changing the statusquo and improvingYou are you connecting? That’s what there are in it forWho are you leading because focusing on that part that is where the change comes to who and the leading part
- Who exactly are you upsetting – you are not changing the status quoYou are you connecting? That’s what there are in it forWho are you leading because focusing on that part of it that is where the change comes to who and the leading part