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CONTENT
MARKETING
in the
real world
Real? Yes please
WITH SO MUCH HYPE,
WHERE DO YOU START?
Think about what YOU want…
Contacts who
don’t know you
or if you could
help them?
Or Customers who
rave about you?
HOW DO YOU
GET THEM THERE?
Give them what they want
THEY want to
Look around
Gather data
Understand better
See who can help
Make a shortlist
Make the right choice
Be happy forever
YOU want to
Attract them
Engage them
Inform them
Show them
Convince them
Close them
Keep & grow
them forever
Your
CONTENT
drives every
stage
confirms SALES OPPS
signs up CUSTOMERS
builds
TRAFFIC, BRAND
& THOUGHT
LEADERSHIP
micro-converts
& gathers DATA
generates LEADS
qualifies PROSPECTS
retains & converts
them to FANS
GREAT CONTENT
PPC, Blog Posts,
Social Media,
Media releases,
SEO’d web content
Calls to Action,
Landing pages
White Papers, e-Books, Videos,
FAQ, Slideshares
Webinars, Demos, Spec Sheets,
Brochures, Feature Comparisons,
ROI & Problem-solving Guides
Case studies, References,
Trial, Proof of Concept
Proposal, Contract,
Implementation & Training guides
How to get more Value, Functions & Scale,
Feedback Surveys, Customer only,
Peer2Peer & Partner events
Give them WHAT
they want
WHEN they want it
YOUR CONTENT
Find you
Find out about you
Understand you
See how you help
Shortlist you
Choose you
Rave about you
THEY YOU
PPC, Blog Posts,
Social Media,
Media releases,
SEO’d web content
Calls to Action,
Landing pages
White Papers, e-Books, Videos,
FAQ, Slideshares
Webinars, Demos, Spec Sheets,
Brochures, Feature Comparisons,
ROI & Problem-solving Guides
Case studies, References,
Trial, Proof of Concept
Proposal, Contract,
Implementation & Training guides
How to get more Value, Functions & Scale,
Feedback Surveys, Customer only,
Peer2Peer & Partner events
RESULT?
Success. Everyone’s happy.
SO, WHY NOT
GET STARTED?
If you need a hand,
give us a call
Call us
(02) 9909 0246
info@technoledge.com.au
Check us out
www.technoledge.com.au
Follow us
Connect

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Content marketing in the Real World

  • 2. WITH SO MUCH HYPE, WHERE DO YOU START? Think about what YOU want…
  • 3. Contacts who don’t know you or if you could help them? Or Customers who rave about you?
  • 4. HOW DO YOU GET THEM THERE? Give them what they want
  • 5. THEY want to Look around Gather data Understand better See who can help Make a shortlist Make the right choice Be happy forever
  • 6. YOU want to Attract them Engage them Inform them Show them Convince them Close them Keep & grow them forever
  • 7. Your CONTENT drives every stage confirms SALES OPPS signs up CUSTOMERS builds TRAFFIC, BRAND & THOUGHT LEADERSHIP micro-converts & gathers DATA generates LEADS qualifies PROSPECTS retains & converts them to FANS
  • 8. GREAT CONTENT PPC, Blog Posts, Social Media, Media releases, SEO’d web content Calls to Action, Landing pages White Papers, e-Books, Videos, FAQ, Slideshares Webinars, Demos, Spec Sheets, Brochures, Feature Comparisons, ROI & Problem-solving Guides Case studies, References, Trial, Proof of Concept Proposal, Contract, Implementation & Training guides How to get more Value, Functions & Scale, Feedback Surveys, Customer only, Peer2Peer & Partner events Give them WHAT they want WHEN they want it
  • 9. YOUR CONTENT Find you Find out about you Understand you See how you help Shortlist you Choose you Rave about you THEY YOU PPC, Blog Posts, Social Media, Media releases, SEO’d web content Calls to Action, Landing pages White Papers, e-Books, Videos, FAQ, Slideshares Webinars, Demos, Spec Sheets, Brochures, Feature Comparisons, ROI & Problem-solving Guides Case studies, References, Trial, Proof of Concept Proposal, Contract, Implementation & Training guides How to get more Value, Functions & Scale, Feedback Surveys, Customer only, Peer2Peer & Partner events
  • 11. SO, WHY NOT GET STARTED? If you need a hand, give us a call
  • 12. Call us (02) 9909 0246 info@technoledge.com.au Check us out www.technoledge.com.au Follow us Connect