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Articulating Design Decisions / デザインの伝え方

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The slide deck from X Design Academy held Oct. 22nd 2016 at Yahoo! JAPAN.

Publicada em: Design

Articulating Design Decisions / デザインの伝え方

  1. 1. 
 ARTICULATING DESIGN DECISIONS Oct. 22nd 2016 | X Design Academy | @mariosakata
  2. 2. BACKGROUND WHAT I WILL COVER WHAT I WILL *NOT* COVER ISSUE MESSAGE 
 PRINCIPLES HOW TO BE A UNICORN HOW TO PLEASE EVERY STAKEHOLDERS 
 RECOMMENDED TOOLS AND METHODOLOGIES
  3. 3. Ç 2008-2013; USER EXPERIENCE DESIGNER 2013-2015; USER EXPERIENCE ARCHITECT 2015-2016; PRODUCT MANAGER 2016-; PRODUCT MANAGER
  4. 4. COMMUNICATION IS DIFFICULT WHEN YOU SEEK FOR APPROVAL AND WHEN IT WAS KEPT UNTIL THE END. 
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  5. 5. TIM O’REILLY image courtesy suzukisan_ Articulating Design Decisions by @tomgreever will change the way designers talk about design. Get it, read it.
  6. 6. BACKGROUND 
 Your work is now becoming the interface of the entire company like never before and the non-designers have strong opinions about how your work reflects on them.
  7. 7. DESIGN, MORE THAN MANY OTHER DISCIPLES, HAS THE PROPENSITY TO THE DIVISIVE AND POLARISING. 
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  8. 8. ISSUE 
 
 
 Because design is subjective and because we don’t always understand how our intuition connects to the problem at hand, we’re unable to adequately tell other people why we did, what we did, and that’s one of our biggest failures. image courtesy p.marione
  9. 9. THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE. 
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  10. 10. MESSAGE 
 
 
 The ability to properly communicate
 expectations within the organisation will
 become more important than the design
 itself.
  11. 11. DEVELOP EMPATHY FOR OUR STAKEHOLDERS FOR ATTEMPTING TO LOOK AT OUR PRODUCT FROM THEIR PERSPECTIVE SO THAT WE’RE NO LONGER DEFENSIVE AND PROTECTIVE TO OUR OWN IDEAS. 

  12. 12. MESSAGE 
 Personality PersonalityStory StoryActivity InteractionActivityInteraction Front Stage Experience Design
 Communication Design Back Stage Experience Design

  13. 13. COMMUNICATING ABOUT THE DESIGN WAS MORE IMPORTANT THAN THE DESIGNS THEMSELVES. 
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  14. 14. WHAT YOU NEED TO ANSWER ‣ 
 
 (What problem does it solve?) ‣ 
 
 (How does it affect the user?) ‣ 
 (Why is it better than the alternatives?)
  15. 15. 5 PRINCIPLES OF COMMUNICATION ‣ 
 (Identify the problem) ‣ 
 (Describe your solution) ‣ 
 (Empathise with the user) ‣ 
 (Appeal to the business) ‣ 
 (Lock in agreement)
  16. 16. MAKE EVERY IDEA YOU TALK WITH STAKEHOLDERS TO SOMETHING THAT IS TRULY IDEAL. 
 
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  17. 17. HOW WE DO - WRITTEN IN VERY LAST CHAPTER OF THIS BOOK!
  18. 18. AVAILABLE IN STORES. ‣ O’REILLY MEDIA ‣ AMAZON KEEP IN TOUCH: @MARIOSAKATA MARIOSAKATA@PIVOTAL.IO Ç

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